Desserts cater to our impulse for indulgence, such that even nutrition- and weight-conscious consumers often find themselves craving rich, fattening desserts. The power of indulgence as a consumer impulse is discernible in the ice cream market, where superpremium ice creams are often the fastest-growing product segment.
Thousands of marketers compete in the dessert market. They range from artisans that make and sell a single type of dessert in a single shop to large international conglomerates whose products are available in large food retailers in nearly every nation. The market also plays host to a multitude of imported products.