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Whiskey Market Research Reports & Industry Analysis

Whiskey is an alcoholic drink made from fermented grain mash. The grains that are used include barley, rye, malted barley, malted rye, wheat and corn. Typically whiskey is aged in wooden white oak barrels. In the United States corn whiskey does not need to be aged. Whiskey is prodeuced in most areas that grow grain but can differ in content and quality.

There are many types of whiskey including malt whiskey, which is made from malted barley, and grain whiskey, which can be made from any type of grains. The malts and grains can be combined many ways. A vatted malt is blended from malt whiskies from different distilleries. A pure malt or malt whiskey means it is a vatted whiskey.

Single malt whiskey is a malt whiskey from one distillery. It must be labeled single-cask to truly have the taste of that particular distillery. Blended whiskies are made from a mix of malt and grain whiskies and are often combined with neutral spirits, flavoring and caramel. Cask strength is also called barrel proof. These whiskies are quite rare and are considered the best. Most often cask strength whiskey is un-diluted. Single cask or single barrel whiskies are bottled by specialists and is labeled and numbered.

The age of whiskey is determined by the time between distillation and bottling. Whiskey does not mature in the bottle.

There are many popular drinks made with whiskey such as, Irish coffee, Rob Roy, Nixon, Black tooth grin, Jack and Coke, Mint Julip, Widow’s Cork, Irish Flag, Whiskey Sour, Rusty Nail, Old Fashioned, Northern Comfort and many more.

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Whiskey Industry Research & Market Reports

  • Spirits in France

    ...performed better. Emerging segments and trends from 2013/2014, notably the successful niche of flavoured whisky-based spirits, were expected to bear fruit in 2015. However, after the euphoria of 2014 due to the impressive number of ... Read More

  • Spirits in South Africa

    ...end of the review period further constrained consumers' spending on spirits. Some low-income consumers are notably shifting to more affordable beer or even to illegally produced alcoholic drinks. Many consumers are also shifting towards more ... Read More

  • Spirits in South Korea

    ...a 4% volume growth rate, despite “original Soju” brands recording a weak performance during 2015. Major new brands in Fruit Soju reached sales of up to 66 million litres, accounting for 5% of the overall ... Read More

  • Spirits in the Netherlands

    ...an impact on the development of the category, and in 2015 spirits recorded a further decline in total volume sales. In value terms its performance was more positive, as the category achieved an overall increase ... Read More

  • Spirits in Turkey

    ...were the major obstacles to growth in sales of spirits. As a result of these excise tax increases, the average unit price of spirits increased by 14% in current terms during 2015. Nevertheless, the 3% ... Read More

  • Spirits in Uzbekistan

    ...ceremonies without alcoholic drinks increased. This phenomenon was the outcome of the increasing number of religious consumers in Uzbekistan. The increasing role of religion in the country had a negative impact on spirits in Uzbekistan ... Read More

  • Spirits in Israel

    ...additional tax on the alcohol percentage. This made expensive alcoholic drinks even more expensive, so consumers purchased economy and mid-priced products. However, the tax reform of 2013 changed the tax to consist of only a ... Read More

  • Spirits in South Korea

    ...a 4% volume growth rate, despite “original Soju” brands recording a weak performance during 2015. Major new brands in Fruit Soju reached sales of up to 66 million litres, accounting for 5% of the overall ... Read More

  • Spirits in Turkey

    ...were the major obstacles to growth in sales of spirits. As a result of these excise tax increases, the average unit price of spirits increased by 14% in current terms during 2015. Nevertheless, the 3% ... Read More

  • Spirits in Austria

    ...drinks decreased, at the same time, consumers started focusing on higher-quality products, which they were able to afford due to less frequent purchases of spirits. This contributed to spirits seeing good value growth in 2015 ... Read More

  • Spirits in Hong Kong, China

    ...2015 as luxury spirits are popular gifts among Chinese Government officials. This campaign greatly hit volume sales of Chinese spirits from mainland merchants, as well as reducing the number of new buyers. Euromonitor International's Spirits ... Read More

  • Spirits in Indonesia

    ...volumetric to ad valorem basis. For spirits, the import tariff is now set at 150% of the market price. Meanwhile, under the previous regulation, the amount of import tariffs payable was based on volume and ... Read More

  • Spirits in Greece

    ...premiumisation trend, as they became more demanding about what they consumed. Both the premiumisation and cocktails trends were strongly promoted by on-trade establishments in the country. Euromonitor International's Spirits in Greece report offers a comprehensive ... Read More

  • Spirits in Bosnia-Herzegovina

    ...of spirits was boosted by favourable weather conditions, which enabled spirits companies to lure young people out during warm summer nights. Euromonitor International's Spirits in Bosnia-Herzegovina report offers a comprehensive guide to the size and ... Read More

  • Alcoholic Drinks in Argentina

    ...protectionism served to benefit the local alcoholic drinks industry. Therefore, local still and sparkling wines emerged, driven by a wide range of alternatives as well as an aggressive pricing policy. On the other hand, multinational ... Read More

  • Spirits in Belarus

    ...economy worsened, caused by the crisis in the main Belarusian export countries, which also put additional pressure on the spirits category. Somewhat high excise duties and increasing unit prices for the last few years caused ... Read More

  • Spirits in Costa Rica

    ...sluggish economic performance, coupled with the widespread availability of contraband products, both on and off-trade. In spite of static sales growth in most categories, demand is rising for more niche orientated products such as English ... Read More

  • Spirits in Pakistan

    ...In reality, however, there are estimates that around 90% of the alcohol sold in Pakistan is consumed by Muslims, with Muslims thus accounting for a large share of spirits consumption. Home delivery is widely available ... Read More

  • Spirits in Kazakhstan

    ...of 100% pure alcohol. In addition, sales of spirits at off-trade were regulated by the time of day, and stores were restricted to sales from 12.00hrs until 21.00hrs. Other factors that that negatively affected volume ... Read More

  • Spirits in Bolivia

    ...age and purchasing power of each consumer. Euromonitor International's Spirits in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More

  • Spirits in Ecuador

    ...affected twice by cost increases. Domestic production was also affected but less than imported segments such as whiskies, brandy, cognac, and rum especially as the tax was proportional to alcohol levels. Euromonitor International's Spirits in ... Read More

  • Spirits in Dominican Republic

    ...to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading ... Read More

  • Spirits in Nigeria

    ...spirits represent an affordable alternative to more expensive products such as wine and beer, particularly as less product can be consumed to achieve satisfaction. Therefore, lower-income Nigerians have traditionally tended to consume locally produced spirits ... Read More

  • Spirits in India (2016) – Market Sizes

    ...size is based on retail (off trade) and non-retail (on trade and food/other industries) sales. Market size for Spirits in India is given in INR and litre with a minimum of five years' historical data. ... Read More

  • Global Alcoholic Drinks Market 2016-2020

    ...marketing campaigns by vendors, and increase in demand for low-alcohol-content drinks. Dominance of the beer segment in the alcoholic drinks market in terms of volume will come down during the forecast period due to the ... Read More

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