Market Research Logo

Whiskey Market Research Reports & Industry Analysis

Whiskey is an alcoholic drink made from fermented grain mash. The grains that are used include barley, rye, malted barley, malted rye, wheat and corn. Typically whiskey is aged in wooden white oak barrels. In the United States corn whiskey does not need to be aged. Whiskey is prodeuced in most areas that grow grain but can differ in content and quality.

There are many types of whiskey including malt whiskey, which is made from malted barley, and grain whiskey, which can be made from any type of grains. The malts and grains can be combined many ways. A vatted malt is blended from malt whiskies from different distilleries. A pure malt or malt whiskey means it is a vatted whiskey.

Single malt whiskey is a malt whiskey from one distillery. It must be labeled single-cask to truly have the taste of that particular distillery. Blended whiskies are made from a mix of malt and grain whiskies and are often combined with neutral spirits, flavoring and caramel. Cask strength is also called barrel proof. These whiskies are quite rare and are considered the best. Most often cask strength whiskey is un-diluted. Single cask or single barrel whiskies are bottled by specialists and is labeled and numbered.

The age of whiskey is determined by the time between distillation and bottling. Whiskey does not mature in the bottle.

There are many popular drinks made with whiskey such as, Irish coffee, Rob Roy, Nixon, Black tooth grin, Jack and Coke, Mint Julip, Widow’s Cork, Irish Flag, Whiskey Sour, Rusty Nail, Old Fashioned, Northern Comfort and many more.

...Show More ...Show Less


Filter your search

Research Assistance

Join Alert Me Now!

Sign Up

Find out more on our blog

Whiskey Industry Research & Market Reports

  • Spirits in Switzerland

    ...minimum exchange rate for the Swiss franc against the euro, left the country’s distributors of spirits in a precarious situation. This is to say that local retailers immediately requested euro promotional prices from distributors, which ... Read More

  • Spirits in Taiwan

    ...more tourists from China also stimulated sales of spirits. In China, there are some counterfeit alcoholic drinks sold in the market. Thus, consumers sometimes visit Taiwan to buy alcoholic drinks. Euromonitor International's Spirits in Taiwan ... Read More

  • Spirits in Serbia

    ...and sell produced spirits legally. It has been announced that the law will significantly lower illegal trade and thus increase overall apparent consumption in the country. However, this is unlikely to be the case because ... Read More

  • Spirits in Vietnam

    ...Association (SWA) believes that the deal should encourage future expansion in Vietnam for the industry. The FTA will help gradually phase out the import tariff as well as tackling other trade restrictions. Euromonitor International's Spirits ... Read More

  • Spirits in Israel

    ...additional tax on the alcohol percentage. This made expensive alcoholic drinks even more expensive, so consumers purchased economy and mid-priced products. However, the tax reform of 2013 changed the tax to consist of only a ... Read More

  • Spirits in Portugal

    ...2014. The category registered a negative total volume GAGR of 3% over the review period; however, in 2015, sales of spirits stopped decreasing, with 1% total volume growth recorded. The stabilisation of sales was therefore ... Read More

  • Spirits in Spain

    ...drinks. The overall economic recovery has had a positive effect on sales of spirits, with it declining at a slower rate of 1% in total volume terms in 2015. Euromonitor International's Spirits in Spain report ... Read More

  • Spirits in Thailand

    ...due to their growing appreciation of the finer things in life, as they turned to spirits such as vodka, which they deemed to be higher in quality and sophistication than their usual alcoholic drinks, such ... Read More

  • Spirits in Tunisia

    ...in all spirits categories starting from January 2016. Article 40 of the Tunisian Finance Law 2016 states that the tax rates levied on whiskies, vodka and cognac are to be reduced. On the other hand, ... Read More

  • Spirits in Austria

    ...drinks decreased, at the same time, consumers started focusing on higher-quality products, which they were able to afford due to less frequent purchases of spirits. This contributed to spirits seeing good value growth in 2015 ... Read More

  • Spirits in Finland

    ...changing drinking habits. Many consumers are migrating from high-strength alcoholic drinks such as spirits to weaker beverages such as sparkling wine and speciality beer such as ale. The shift is partly a result of a ... Read More

  • Alcoholic Drinks in Slovakia

    ...After several years of weak growth Slovakia experienced a strong economic recovery in 2015, which led to falling unemployment and rising disposable income among households. Spirits had the largest contribution to the increase in the ... Read More

  • Spirits in Finland

    ...changing drinking habits. Many consumers are migrating from high-strength alcoholic drinks such as spirits to weaker beverages such as sparkling wine and speciality beer such as ale. The shift is partly a result of a ... Read More

  • Spirits in France

    ...performed better. Emerging segments and trends from 2013/2014, notably the successful niche of flavoured whisky-based spirits, were expected to bear fruit in 2015. However, after the euphoria of 2014 due to the impressive number of ... Read More

  • Spirits in Portugal

    ...2014. The category registered a negative total volume GAGR of 3% over the review period; however, in 2015, sales of spirits stopped decreasing, with 1% total volume growth recorded. The stabilisation of sales was therefore ... Read More

  • Spirits in South Africa

    ...end of the review period further constrained consumers' spending on spirits. Some low-income consumers are notably shifting to more affordable beer or even to illegally produced alcoholic drinks. Many consumers are also shifting towards more ... Read More

  • Spirits in Spain

    ...drinks. The overall economic recovery has had a positive effect on sales of spirits, with it declining at a slower rate of 1% in total volume terms in 2015. Euromonitor International's Spirits in Spain report ... Read More

  • Spirits in Thailand

    ...due to their growing appreciation of the finer things in life, as they turned to spirits such as vodka, which they deemed to be higher in quality and sophistication than their usual alcoholic drinks, such ... Read More

  • Spirits in the Netherlands

    ...an impact on the development of the category, and in 2015 spirits recorded a further decline in total volume sales. In value terms its performance was more positive, as the category achieved an overall increase ... Read More

  • Spirits in Tunisia

    ...in all spirits categories starting from January 2016. Article 40 of the Tunisian Finance Law 2016 states that the tax rates levied on whiskies, vodka and cognac are to be reduced. On the other hand, ... Read More

  • Spirits in Uzbekistan

    ...ceremonies without alcoholic drinks increased. This phenomenon was the outcome of the increasing number of religious consumers in Uzbekistan. The increasing role of religion in the country had a negative impact on spirits in Uzbekistan ... Read More

  • Spirits in Austria

    ...drinks decreased, at the same time, consumers started focusing on higher-quality products, which they were able to afford due to less frequent purchases of spirits. This contributed to spirits seeing good value growth in 2015 ... Read More

  • Spirits in Turkey

    ...were the major obstacles to growth in sales of spirits. As a result of these excise tax increases, the average unit price of spirits increased by 14% in current terms during 2015. Nevertheless, the 3% ... Read More

  • Spirits in Uzbekistan

    ...ceremonies without alcoholic drinks increased. This phenomenon was the outcome of the increasing number of religious consumers in Uzbekistan. The increasing role of religion in the country had a negative impact on spirits in Uzbekistan ... Read More

  • Spirits in Israel

    ...additional tax on the alcohol percentage. This made expensive alcoholic drinks even more expensive, so consumers purchased economy and mid-priced products. However, the tax reform of 2013 changed the tax to consist of only a ... Read More

1 2 3 4 6 8 9 10