Tequila is a drink made from the blue agave plant in the area of Tequila, the Mexican state of Julisco. The soil in around this area is perfectly suited for the growing of blue agave. More than 399 million plants are grown there each year.
Agave tequila grows differently depending on the region it is harvested in. In the highland region, the blue agave grows larger in size and has a sweeter smell and taste.
Mexico has claimed the exclusive rights to the word “tequila”. Most tequilas are 80 proof, but some distillers will distill to 100 proof and then reduce the strength by diluting with water. The most respected brands distill the alcohol to 80 proof and do not dilute with water.
In Mexico, tequila is consumed with salt and lime. In some regions a side of sangrita (a sweet drink made from orange juice, grenadine lime and hot chillies) is served with a very fine tequila. The bandera Is another tequila drink that combines three shot glasses of white tequila, sangrita and lime juice.
In other countries, tequila is served with salt and a slice of lime. The drinker licks the back of their hand below the index finger and then pours on the salt. The salt is licked off, the tequila is quickly imbibed and the fruit is immediately bitten. Drinkers often do this in a group at the same time.
Tequila can be served in shot glasses, an official tequila glass or in a margarita glass rimmed with sugar or salt.
A variety of drinks use tequila. The most popular is the margarita, a beverage that made tequila famous in the United States. The original margarita used tequila, triple sec and lime juice. Today there are many variations of this drink.
All reports in Tequila
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Tequila (retail) – Spain – a snapshot (2011)
2/27/2012 | published by: Mintel - Snapshots
... size is based on sales through all retail channels (off trade) including direct to consumer. Market size for Tequila (retail) in Spain is given in EUR and litres with a minimum of five years' historical ...
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more...
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$600.00
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Tequila – Spain – a snapshot (2011)
2/27/2012 | published by: Mintel - Snapshots
... (off trade) and non-retail (on trade and food industry) sales. Market size for Tequila in Spain is given in litres with a minimum of five years' historical data. Market Forecast is provided for five years. ...
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more...
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$600.00
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Tequila – Mexico – a snapshot (2011)
2/13/2012 | published by: Mintel - Snapshots
... (off trade) and non-retail (on trade and food industry) sales. Market size for Tequila in Mexico is given in litres with a minimum of five years' historical data. Market Forecast is provided for five years. ...
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more...
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$600.00
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Tequila (retail) – Mexico – a snapshot (2011)
2/13/2012 | published by: Mintel - Snapshots
... RTD mixers Market size is based on sales through all retail channels (off trade) including direct to consumer. Market size for Tequila (retail) in Mexico is given in MXN and litres with a minimum of ...
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more...
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$600.00
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Tequila & Mezcal in Eastern Europe to 2015: Market Guide
2/4/2012 | published by: Canadean Ltd
... and forecast market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This ...
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more...
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$1,295.00
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Tequila & Mezcal in Latin America to 2015: Market Guide
2/4/2012 | published by: Canadean Ltd
... and forecast market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This ...
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more...
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$1,295.00
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Tequila & Mezcal in G8 to 2015: Market Guide
2/3/2012 | published by: Canadean Ltd
... market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This report is ...
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more...
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$1,295.00
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Tequila & Mezcal in ANZUS to 2015: Market Guide
2/3/2012 | published by: Canadean Ltd
... market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This report is ...
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more...
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$995.00
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Tequila & Mezcal in Europe to 2015: Market Guide
2/3/2012 | published by: Canadean Ltd
... market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This report is ...
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more...
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$1,595.00
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Tequila & Mezcal in Emerging Markets to 2015: Market Guide
2/1/2012 | published by: Canadean Ltd
... and forecast market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This ...
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more...
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$1,595.00
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Tequila & Mezcal in Emerging Europe to 2015: Market Guide
2/1/2012 | published by: Canadean Ltd
... and forecast market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This ...
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more...
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$1,295.00
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Tequila & Mezcal in Emerging Asia to 2015: Market Guide
2/1/2012 | published by: Canadean Ltd
... and forecast market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This ...
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more...
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$1,295.00
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Tequila & Mezcal in G20 to 2015: Market Guide
1/31/2012 | published by: Canadean Ltd
... market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This report is ...
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more...
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$1,595.00
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Tequila & Mezcal in Middle East to 2015: Market Guide
1/31/2012 | published by: Canadean Ltd
... and forecast market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This ...
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more...
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$995.00
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Tequila & Mezcal in BRIC to 2015: Market Guide
1/31/2012 | published by: Canadean Ltd
... market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This report is ...
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more...
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$995.00
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Tequila & Mezcal in NAFTA to 2015: Market Guide
1/31/2012 | published by: Canadean Ltd
... market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This report is ...
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more...
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$995.00
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Tequila (retail) – UK – a snapshot (2011)
1/3/2012 | published by: Mintel - Snapshots
... RTD mixers Market size is based on sales through all retail channels (off trade) including direct to consumer. Market size for Tequila (retail) in UK is given in GBP and litres with a minimum of ...
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more...
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$600.00
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Tequila – UK – a snapshot (2011)
1/3/2012 | published by: Mintel - Snapshots
... on retail (off trade) and non-retail (on trade and food industry) sales. Market size for Tequila in UK is given in litres with a minimum of five years' historical data. Market Forecast is provided for ...
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more...
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$600.00
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Tequila & Mezcal in New Zealand to 2015: Databook
11/28/2011 | published by: iCD Research
... Research’s extensive market research covering the tequila & mezcal category in New Zealand. It provides detailed historic and forecast consumption volume and values, at channel level. Tequila & Mezcal in New Zealand to 2015: Databook ...
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more...
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$500.00
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Tequila & Mezcal in Norway to 2015: Databook
11/28/2011 | published by: iCD Research
... extensive market research covering the tequila & mezcal category in Norway. It provides detailed historic and forecast consumption volume and values, at channel level. Tequila & Mezcal in Norway to 2015: Databook provides a top-level ...
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more...
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$500.00
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Tequila & Mezcal in Peru to 2015: Databook
11/28/2011 | published by: iCD Research
... extensive market research covering the tequila & mezcal category in Peru. It provides detailed historic and forecast consumption volume and values, at channel level. Tequila & Mezcal in Peru to 2015: Databook provides a top-level ...
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more...
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$500.00
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Tequila & Mezcal in Belgium to 2015: Databook
11/27/2011 | published by: iCD Research
... extensive market research covering the tequila & mezcal category in Belgium. It provides detailed historic and forecast consumption volume and values, at channel level. Tequila & Mezcal in Belgium to 2015: Databook provides a top-level ...
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more...
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$500.00
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Tequila & Mezcal in Netherlands to 2015: Databook
11/27/2011 | published by: iCD Research
... extensive market research covering the tequila & mezcal category in Netherlands. It provides detailed historic and forecast consumption volume and values, at channel level. Tequila & Mezcal in Netherlands to 2015: Databook provides a top-level ...
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more...
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$500.00
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Tequila & Mezcal in Argentina to 2015: Databook
11/26/2011 | published by: iCD Research
... extensive market research covering the tequila & mezcal category in Argentina. It provides detailed historic and forecast consumption volume and values, at channel level. Tequila & Mezcal in Argentina to 2015: Databook provides a top-level ...
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more...
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$500.00
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Tequila & Mezcal in Austria to 2015: Databook
11/26/2011 | published by: iCD Research
... extensive market research covering the tequila & mezcal category in Austria. It provides detailed historic and forecast consumption volume and values, at channel level. Tequila & Mezcal in Austria to 2015: Databook provides a top-level ...
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more...
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$500.00
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