Juices: market research reports

Popular juice flavors include apple, apple cider, cherry, cranberry, cranberry blends, fruit punch, grape, grapefruit (pink and white), lemon, lemonade, lime, mango, orange, pineapple, and prune. Fruit punches and mixed blends are common, and tropical juice flavors are increasingly popular internationally.

The fruit juice products market consists of three often overlapping product classifications: 1) storage method, 2) flavor, and 3) juice content.

The storage method classification includes refrigerated, shelf-stable bottled, frozen concentrate, aseptic, canned, frozen fruit juice bars, and shelf-stable liquid concentrate. In the U.S. market, the flavor classification includes orange juice, fruit drink, cranberry juice (including 100% juice cranberry juice blends and cranberry juice cocktails), apple juice, fruit juice blends, grapefruit juice (including 100% grapefruit juice and grapefruit juice cocktails), tomato/vegetable juice, lemonade (including limeade), and grape juice. The juice content classification includes 100% fruit juices and fruit drinks.

Increasing consumer interest in and spending on fresh fruit has affected the fruit juice market. Consumers often perceive fresh fruit as healthier than processed fruit products, including juices. Governmental and medical organizations have spurred this trend by issuing guidelines that recommend fresh food. The increasing availability of specialty fruit is also generating more consumer spending in the fresh fruit section of food stores. For example, apple aficionados can now find not only Macintosh and red delicious apples, but also gala, pink lady, cameo, and stamen apples in their produce sections. Consumers can now find Meyer lemons, key limes, kaffir limes, blood oranges, and bitter oranges among traditional citrus fruits as well as baby bananas, red bananas, burro bananas, manzano bananas, and plantains among bananas.