Market Research Logo

Bottled Water Market Research Reports & Industry Analysis

Prior to 1977 the bottled water industry in America was quite niche. Although some health-conscious consumers purchased mineral water and another subset of American purchased carbonated seltzer water, the vast majority of Americans preferred to consume their water directly from the tap. To some extent, the lack of interest in bottled water by Americans is a credit to the public infrastructure, satisfactory municipal water system, modernity and affluence of its cities. There are very little chronic health and safety reasons to switch. In contrast, per capita, bottled water is consumed in a much greater extent in Europe.

In 1977, determined to establish its brand and the American bottled water market, the French bottled water company, Perrier embarked on an ambitious marketing campaign for the brand. Perrier lowered its price point, expanded its distribution channels to include supermarkets and launched a huge marketing campaign. The plan worked. Not only did sales surge, the success prompted other overseas brands to enter the market and inspired some domestic bottled water companies to emerge as well.

While there exists plenty of room for the bottled water industry to grow in the United States, Third World countries appear to be the next frontier. Clean water is in such demand that municipalities of these countries cannot keep up. Those with means increasingly turn to bottled water as an alternative.

...Show More ...Show Less


Filter your search

Research Assistance

Join Alert Me Now!

Sign Up

Find out more on our blog

Bottled Water Industry Research & Market Reports

  • Bottled Water in Denmark (2017) – Market Sizes

    ...on retail (off trade) and non-retail (on trade) sales. Market size for Bottled Water in Denmark is given in DKK and litre with a minimum of five years' historical data. Market Forecast is provided for ... Read More

  • Bottled Water in Norway (2017) – Market Sizes

    ...on retail (off trade) and non-retail (on trade) sales. Market size for Bottled Water in Norway is given in NOK and litre with a minimum of five years' historical data. Market Forecast is provided for ... Read More

  • Bottled Water in Finland (2017) – Market Sizes

    ...on retail (off trade) and non-retail (on trade) sales. Market size for Bottled Water in Finland is given in EUR and litre with a minimum of five years' historical data. Market Forecast is provided for ... Read More

  • Bottled Water in Netherlands (2017) – Market Sizes

    ...on retail (off trade) and non-retail (on trade) sales. Market size for Bottled Water in Netherlands is given in EUR and litre with a minimum of five years' historical data. Market Forecast is provided for ... Read More

  • Bottled Water in Russia (2017) – Market Sizes

    ...on retail (off trade) and non-retail (on trade) sales. Market size for Bottled Water in Russia is given in RUB and litre with a minimum of five years' historical data. Market Forecast is provided for ... Read More

  • Bottled Water in Vietnam (2017) – Market Sizes

    ...on retail (off trade) and non-retail (on trade) sales. Market size for Bottled Water in Vietnam is given in VND and litre with a minimum of five years' historical data. Market Forecast is provided for ... Read More

  • Bottled Water in Argentina

    ...of home delivery of Other still water. Euromonitor International's Bottled Water in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail ... Read More

  • Bottled Water in Saudi Arabia

    ...visited the country. Furthermore, most of these people visited the country during Ramadan, which fell in June/July, the hottest months of the year in Saudi Arabia. This boosted demand for bottled water, especially products which ... Read More

  • Bottled Water in the United Arab Emirates

    ...a strategic move to consolidate Agthia’s position in bottled water as the company was already a strong player modern grocery retailers channels, but it has so far lacked the distribution network to penetrate the on-trade ... Read More

  • Bottled Water in France

    ...with Paris seeing a record level of rainfall between March and June. Nevertheless, unlike other soft drinks categories, bottled water continued to perform well, largely due to increasing consumer health awareness. The category continued to ... Read More

  • Bottled Water in Portugal

    ...healthy and balanced nutrition. This trend together with signs of economic recovery encouraging Portuguese consumers to buy bottled water instead of drinking tap water led to good performance of the category. Bottled water increased by ... Read More

  • Bottled Water in Vietnam

    ...players. However, the fiercer competition among manufacturers did not result in higher quality products. Indeed, with simple procedures and old fashioned equipment, these private businesses cannot make purified water and hence their products are certain ... Read More

  • Bottled Water in Algeria

    ...quality of the tap water is poor and it is often white or brown and with a bad odour. Therefore, bottled mineral water is widely demanded by Algerian consumers who are becoming less confident and ... Read More

  • Bottled Water in Australia

    ...beverage options, such as carbonated bottled water and flavoured water. Indeed, carbonated bottled water performed strongly in 2016, with retail value sales in the area rising by 9%. This good performance can be attributed to ... Read More

  • Bottled Water in Belgium

    ...seeking to drive awareness about the health-related benefits of water consumption, such as improving bodily functions, the removal of toxins and aiding weight control. This explains the widespread shift from high calorie sugary beverages to ... Read More

  • Bottled Water in Indonesia

    ...the consumer. Some examples of highlighted key benefits included pH content above eight and detoxifying functions. Euromonitor International's Bottled Water in Indonesia report offers a comprehensive guide to the size and shape of the market ... Read More

  • Bottled Water in Iran

    ...However, it continued to distribute its products, which prompted Health Minister Seyed Hasan Hashemi to personally intervene and announce a complete ban on the distribution of Damavand products. The minister said that Damavand was contaminated ... Read More

  • Bottled Water in Malaysia

    ...anywhere and also to avoid sickness or to prevent feeling uncomfortable. The very hot weather which prevails in the country for much of the year and the inconsistent raining season, which is becoming worse with ... Read More

  • Soft Drinks in Austria

    ...over the review period. The main drivers of growth in volume terms were sports and energy drinks, RTD coffee and, to a lesser extent, bottled water. In contrast, carbonates and juice, after a brief upturn ... Read More

  • Bottled Water in Austria

    ...to rising demand for natural soft drinks with a low or no sugar content. Euromonitor International's Bottled Water in Austria report offers a comprehensive guide to the size and shape of the market at a ... Read More

  • Bottled Water in Brazil

    ...drinks registered negative growth rates, bottled water maintained reasonably stable sales growth, as consumers became increasingly concerned with following healthy lifestyles and remaining hydrated. Extreme weather conditions, with excessive air dryness and heat in many ... Read More

  • Bottled Water in Canada

    ...to reach 2.5 billion litres and CAD2.5 billion in 2016. Euromonitor International's Bottled Water in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More

  • Bottled Water in Germany

    ...of all drinks. More Germans are trying to live healthier lifestyles and thus replaced sweetened drinks with water. Bottled water thus recorded a positive performance in 2016, registering growth in both off-trade current value and ... Read More

  • Bottled Water in Israel

    ...dropping. Consumers are seeking more interesting beverages, and are willing to pay for premium bottled water offering specific value. This has resulted in the fast growth of carbonated bottled water, which is dominated by premium ... Read More

  • Bottled Water in South Africa

    ...boosted demand for bottled water as consumers struggled to find adequate substitutes. Other elements that contributed to the 7% retail volume growth included the expansion of smaller brands and promotional initiatives by key players. Euromonitor ... Read More

< prev 1 3 4 5 6 7 8 9 10