US: 800.298.5699
Int'l: +1.240.747.3093
 
Matching geography
Reports matching your search in:
 
 
Join Alert Me now!
Receive bi-weekly email alerts on new market research

Sign up today!
 

Bottled Water Market Research Reports & Industry Analysis

Prior to 1977 the bottled water industry in America was quite niche. Although some health-conscious consumers purchased mineral water and another subset of American purchased carbonated seltzer water, the vast majority of Americans preferred to consume their water directly from the tap. To some extent, the lack of interest in bottled water by Americans is a credit to the public infrastructure, satisfactory municipal water system, modernity and affluence of its cities.
There are very little chronic health and safety reasons to switch. In contrast, per capita, bottled water is consumed in a much greater extent in Europe.

In 1977, determined to establish its brand and the American bottled water market, the French bottled water company, Perrier embarked on an ambitious marketing campaign for the brand. Perrier lowered its price point, expanded its distribution channels to include supermarkets and launched a huge marketing campaign. The plan worked. Not only did sales surge, the success prompted other overseas brands to enter the market and inspired some domestic bottled water companies to emerge as well.

While there exists plenty of room for the bottled water industry to grow in the United States, Third World countries appear to be the next frontier. Clean water is in such demand that municipalities of these countries cannot keep up. Those with means increasingly turn to bottled water as an alternative.

RSS Feeds

Bottled Water Industry Research & Market Reports

< prev 1    3  4  5  6  7  8  9  10  
Bottled Water in Hungary
5/7/2015 | published by: Euromonitor International
... equity earned from mineral water. There are some energy drinks made using mineral water instead of plain water as well emphasising a healthier image. As mineral water has high credibility as a healthy drink, full ...  |  read more...
USD 990
Bottled Water in India
5/15/2015 | published by: Euromonitor International
... water in their homes if they do not have water purifiers and when they are away from home. Bottled water recorded further growth in tier II and tier III cities of India during 2014 as ...  |  read more...
USD 990
Bottled Water in Hong Kong, China
5/7/2015 | published by: Euromonitor International
... Other consumers also paid attention to its mineral content, which was believed to be good for health. Euromonitor International's Bottled Water in Hong Kong, China report offers a comprehensive guide to the size and shape ...  |  read more...
USD 990
Bottled Water in Indonesia
5/8/2015 | published by: Euromonitor International
... by consumers’ choices in allocating their spending to more important basic needs. Many households have invested in in-home water purification systems, enabling the transformation of tap water into drinkable water. The water filters cost less ...  |  read more...
USD 990
Bottled Water in New Zealand
5/15/2015 | published by: Euromonitor International
... categories, both with 7% current value growth in 2014, with their strong performances attributable to disaster preparation and health and wellness. Euromonitor International's Bottled Water in New Zealand report offers a comprehensive guide to the ...  |  read more...
USD 990
Bottled Water in Nigeria
5/11/2015 | published by: Euromonitor International
... have public water systems available but distribution channels are not trusted to provide safe drinking water. Many Nigerians own private boreholes but the purification system is often poor. Furthermore, the increase in number of people ...  |  read more...
USD 990
Bottled Water in Bulgaria
4/23/2015 | published by: Euromonitor International
... As a result, the category registered 3% of total volume growth in 2014 – higher than the average for the soft drinks market. Consumers in Bulgaria are becoming increasingly health conscious and carbonates are losing ...  |  read more...
USD 990
Bottled Water in Ukraine
4/23/2015 | published by: Euromonitor International
... tap water. Euromonitor International's Bottled Water in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you ...  |  read more...
USD 990
Bottled Water in the Czech Republic
4/28/2015 | published by: Euromonitor International
... about choosing bottled water and they preferred naturally healthy bottled water and bottled water with added values such as vitamin C, herbal extracts and fruit juice. It was reflected in the fact that whilst retail ...  |  read more...
USD 990
Bottled Water in South Africa
4/9/2015 | published by: Euromonitor International
... cannot afford or choose not to buy bottled water. This has forced manufacturers to resort to introducing innovative pack types in an effort to attract consumers. One strategy has been to introduce larger pack sizes, ...  |  read more...
USD 990
Bottled Water in Uruguay
4/15/2015 | published by: Euromonitor International
... contributed to the volume growth of the category as the Coca-Cola brands have a large number of unconditional supporters. In 2014, flavoured bottled water posted 11% off-trade volume growth only surpassed by the performance of ...  |  read more...
USD 990
Packaged Water Market in North America to 2020: Market Guide
4/27/2015 | published by: Canadean Ltd
... data in the report provides historic and forecast consumption data by country, providing marketers with the essential information to understand their own and their competitors’ position in this market and the information to accurately identify ...  |  read more...
USD 480
Bulk/HOD Water Market in Australasia to 2020: Market Guide
4/27/2015 | published by: Canadean Ltd
... report provides historic and forecast consumption data by country, providing marketers with the essential information to understand their own and their competitors’ position in this market and the information to accurately identify where to compete ...  |  read more...
USD 320
Packaged Water Market in Africa to 2020: Market Guide
4/25/2015 | published by: Canadean Ltd
... report provides historic and forecast consumption data by country, providing marketers with the essential information to understand their own and their competitors’ position in this market and the information to accurately identify where to compete ...  |  read more...
USD 320
Packaged Water Market in Australasia to 2020: Market Guide
4/26/2015 | published by: Canadean Ltd
... report provides historic and forecast consumption data by country, providing marketers with the essential information to understand their own and their competitors’ position in this market and the information to accurately identify where to compete ...  |  read more...
USD 320
Packaged Water Market in Latin America to 2020: Market Guide
4/24/2015 | published by: Canadean Ltd
... data in the report provides historic and forecast consumption data by country, providing marketers with the essential information to understand their own and their competitors’ position in this market and the information to accurately identify ...  |  read more...
USD 1,600
Packaged Water Market in West Europe to 2020: Market Guide
4/23/2015 | published by: Canadean Ltd
... data in the report provides historic and forecast consumption data by country, providing marketers with the essential information to understand their own and their competitors’ position in this market and the information to accurately identify ...  |  read more...
USD 1,440
Bulk/HOD Water Market in Asia to 2020: Market Guide
4/26/2015 | published by: Canadean Ltd
... report provides historic and forecast consumption data by country, providing marketers with the essential information to understand their own and their competitors’ position in this market and the information to accurately identify where to compete ...  |  read more...
USD 1,280
Packaged Water Market in Asia to 2020: Market Guide
4/27/2015 | published by: Canadean Ltd
... report provides historic and forecast consumption data by country, providing marketers with the essential information to understand their own and their competitors’ position in this market and the information to accurately identify where to compete ...  |  read more...
USD 1,280
Bottled Water in Bosnia-Herzegovina
4/29/2015 | published by: Euromonitor International
... the country. Demand for bottled water, particularly still, peaked across the country as organised humanitarian aid collection spots worked around the clock to ship supplies to flooded areas. This was an extraordinary event which will ...  |  read more...
USD 990
Bottled Water in Romania
4/23/2015 | published by: Euromonitor International
... the cheaper tap water, which followed strong investment in the infrastructure across the country. Low purchasing powers were behind the stagnation of volume sales in 2014 as some of the population in the cities also ...  |  read more...
USD 990
Bottled Water in Taiwan
4/22/2015 | published by: Euromonitor International
... been in place for manufacturers to indicate a product’s water source, many companies were not compliant. In September 2014, however, the government moved to ensure that companies must now comply with the required sourcing statement ...  |  read more...
USD 990
Bottled Water in China
4/29/2015 | published by: Euromonitor International
... this demand, manufacturers restructured their product portfolios and shifted their focus from bottled purified water to bottled natural mineral water. President Enterprises (China) Investment Co Ltd exited low-priced bottled water in the second half of ...  |  read more...
USD 990
Bottled Water in Macedonia
4/27/2015 | published by: Euromonitor International
... For instance, tap water in Macedonia is considered safe to drink and some sources even claim that, together with Vienna, the capital of Austria, Skopje the capital of Macedonia enjoys some of the best-quality tap ...  |  read more...
USD 990
Bottled Water in Norway
4/29/2015 | published by: Euromonitor International
... brand. This brand finally penetrated the market with the help of distribution from Tine and good marketing campaigns – involving sponsorships and TV time on major sports events. Isklar, translated to “pure ice/crystal clear”, has ...  |  read more...
USD 990
< prev 1    3  4  5  6  7  8  9  10