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Bottled Water Market Research Reports & Industry Analysis

Prior to 1977 the bottled water industry in America was quite niche. Although some health-conscious consumers purchased mineral water and another subset of American purchased carbonated seltzer water, the vast majority of Americans preferred to consume their water directly from the tap. To some extent, the lack of interest in bottled water by Americans is a credit to the public infrastructure, satisfactory municipal water system, modernity and affluence of its cities.
There are very little chronic health and safety reasons to switch. In contrast, per capita, bottled water is consumed in a much greater extent in Europe.

In 1977, determined to establish its brand and the American bottled water market, the French bottled water company, Perrier embarked on an ambitious marketing campaign for the brand. Perrier lowered its price point, expanded its distribution channels to include supermarkets and launched a huge marketing campaign. The plan worked. Not only did sales surge, the success prompted other overseas brands to enter the market and inspired some domestic bottled water companies to emerge as well.

While there exists plenty of room for the bottled water industry to grow in the United States, Third World countries appear to be the next frontier. Clean water is in such demand that municipalities of these countries cannot keep up. Those with means increasingly turn to bottled water as an alternative.

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Bottled Water Industry Research & Market Reports

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Bottled Water in Belarus
6/15/2015 | published by: Euromonitor International
... and the Caucasus. This is because of the geological structure of Belarus, with vast quantities of underground water located relatively close to the surface. Such a geological structure provides good opportunities for the further development ...  |  read more...
USD 990
Bottled Water in China (2015) – Market Sizes
6/22/2015 | published by: Mintel - Snapshots
... on retail (off trade) and non-retail (on trade) sales. Market size for Bottled Water in China is given in litre and CNY with a minimum of five years' historical data. Market Forecast is provided for ...  |  read more...
USD 600
Bottled Water in Austria
6/15/2015 | published by: Euromonitor International
... by the cool and rainy conditions in the summer months of July and August, which are usually the strongest months in terms of the consumption of bottled water. Most of the domestic bottlers registered double-digit ...  |  read more...
USD 990
Bottled Water in Kazakhstan
6/18/2015 | published by: Euromonitor International
... drink bottled water instead of tap water, especially in the northern region of the country. Consumers are paying more attention to the quality of the water they use, but despite this nearly 30% of Kazakhstanis ...  |  read more...
USD 990
Soft Drinks in Austria
6/15/2015 | published by: Euromonitor International
... volume growth in higher priced product categories such as RTD coffee and energy drinks, and rising demand for high-quality products in juice and carbonates. The shift towards more natural and healthier types of soft drinks ...  |  read more...
USD 2,100
Bottled Water in Pakistan
6/3/2015 | published by: Euromonitor International
... Resources (PCRWR). The PCRWR stated that 19 brands were unsafe in 2014, with 13 of them found to contain arsenic, according to the standards set by the Pakistan Standard Quality Control Authority (PSQCA). The research ...  |  read more...
USD 990
Bottled Water in Slovakia
6/4/2015 | published by: Euromonitor International
... water was caused by a strong competitive environment. Euromonitor International's Bottled Water in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ...  |  read more...
USD 990
Bottled Water in UK (2015) – Market Sizes
5/26/2015 | published by: Mintel - Snapshots
... on retail (off trade) and non-retail (on trade) sales. Market size for Bottled Water in UK is given in GBP and litre with a minimum of five years' historical data. Market Forecast is provided for ...  |  read more...
USD 600
Bottled Water in Vietnam
6/2/2015 | published by: Euromonitor International
... bottles of 19 litres. In Vietnam, tap water needs to be boiled or processed by a water filtration system for drinking. However, it takes considerable time to boil water and wait for it to cool ...  |  read more...
USD 990
2015 The Multiple Beverage Marketplace in the U.S.
5/27/2015 | published by: Beverage Marketing Corporation
... industry and includes data on retail and wholesale sales as well as volume, growth, per capita consumption and share of stomach. It also offers key trends and statistics across eleven U.S. alcohol and non-alcohol beverage ...  |  read more...
USD 4,995
Bottled Water in Georgia
5/27/2015 | published by: Euromonitor International
... bottled water increased significantly. There are two main reasons for this. Firstly, almost all fountains, which were available almost on every corner, are removed now and people have to buy bottled water, especially on hot ...  |  read more...
USD 990
Bottled Water in the Philippines
5/26/2015 | published by: Euromonitor International
... or filtering it. To avoid water-related diseases such as diarrhoea, middle- to upper- income households purchase bottled water or avail themselves of the services of water-refilling stations. Low-income families, meanwhile, often resort to boiling tap ...  |  read more...
USD 990
Bottled Water in the United Kingdom
5/27/2015 | published by: Euromonitor International
... declining by 2% in 2014. Off-trade sales are benefiting from consumers seeking healthier and more natural sources of hydration and by many seeking to increase their water consumption while on-the-go. Growth is also being driven ...  |  read more...
USD 990
The 2016-2021 World Outlook for Lemon-Flavored Bottled Water
4/6/2015 | published by: Icon Group International, Inc.
... demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader ...  |  read more...
USD 995
The 2016 Report on Commercial Mechanical Refrigerated Drinking Water Coolers: World Market Segmentation by City
4/30/2015 | published by: Icon Group International, Inc.
... With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It ...  |  read more...
USD 995
Bottled Water in Dominican Republic
4/7/2015 | published by: Euromonitor International
... suitable for human consumption. Only half of the population receive water in their homes, and this makes the need to use bottled water even higher. Bottled water registered a 5% volume CAGR and a 9% ...  |  read more...
USD 990
Bottled Water in South Africa
4/9/2015 | published by: Euromonitor International
... cannot afford or choose not to buy bottled water. This has forced manufacturers to resort to introducing innovative pack types in an effort to attract consumers. One strategy has been to introduce larger pack sizes, ...  |  read more...
USD 990
Bottled Water in Uruguay
4/15/2015 | published by: Euromonitor International
... contributed to the volume growth of the category as the Coca-Cola brands have a large number of unconditional supporters. In 2014, flavoured bottled water posted 11% off-trade volume growth only surpassed by the performance of ...  |  read more...
USD 990
Bottled Water in Bulgaria
4/23/2015 | published by: Euromonitor International
... As a result, the category registered 3% of total volume growth in 2014 – higher than the average for the soft drinks market. Consumers in Bulgaria are becoming increasingly health conscious and carbonates are losing ...  |  read more...
USD 990
Bottled Water in Ukraine
4/23/2015 | published by: Euromonitor International
... tap water. Euromonitor International's Bottled Water in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you ...  |  read more...
USD 990
Bottled Water in India
5/15/2015 | published by: Euromonitor International
... water in their homes if they do not have water purifiers and when they are away from home. Bottled water recorded further growth in tier II and tier III cities of India during 2014 as ...  |  read more...
USD 990
Bottled Water in Hungary
5/7/2015 | published by: Euromonitor International
... equity earned from mineral water. There are some energy drinks made using mineral water instead of plain water as well emphasising a healthier image. As mineral water has high credibility as a healthy drink, full ...  |  read more...
USD 990
The 2016-2021 World Outlook for Enhanced Bottled Water
4/6/2015 | published by: Icon Group International, Inc.
... demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader ...  |  read more...
USD 995
The 2016 Report on Bottled Water: World Market Segmentation by City
4/30/2015 | published by: Icon Group International, Inc.
... a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting ...  |  read more...
USD 995
Bottled Water in the Czech Republic
4/28/2015 | published by: Euromonitor International
... about choosing bottled water and they preferred naturally healthy bottled water and bottled water with added values such as vitamin C, herbal extracts and fruit juice. It was reflected in the fact that whilst retail ...  |  read more...
USD 990
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