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Beer Market Research Reports & Industry Analysis

Beer is the oldest and one of the most popular alcoholic beverages in the world. Beer is produced by the fermentation and brewing of malted barley, wheat and rice. The bitter flavor of beer comes from the plant and flower called hops. Today the beer industry is a global business with many multinational companies and thousands of smaller breweries.

The making or producing of beer is called brewing. The building where beer is processed is called a brewery. When beer is made on a domestic scale it is home brewing. Brewing is done to convert the starch into a liquid called wort and then to convert the wort into beer.

The basic ingredients in beer are water and, malted barley (which is starch plus corn, rice or sugar). The amount of starch used in a beer recipe is called the grain bill. Water is the key ingredient in beer. Different regions have different minerals in their water and as a result, certain regions are better suited to making particular kind of beer. For example, the waters of Burton in England have gypsum which is good for making pale ale. The hard water in Dublin Ireland is perfect for making Guinness or stout.

Today there are many varieties of beer. The brewing regions of Europe include Germany, Belgium, the UK, Ireland, Poland the Netherlands, Austria, Scanadavia and the Czech Republic. Each country has local varieties of beer. In some countries such as the United States and Canada, European styles of brewing beer have been adopted.

Beer is measured and reviewed by its strength, color and bitter taste. It is widely consumed in countries all over the world and is associated with many activities and traditions. Games such as cards and darts are often connected to beer drinking as is watching and attending sports events.

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Beer Industry Research & Market Reports

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Alcoholic Drinks in the Czech Republic
6/15/2016 | published by: Euromonitor International
... and RTDs/high-strength premixes. Beer registered a marginal drop in total volume terms due to poor on-trade sales and the fact that younger generations are not drinking as much beer as they once did. Beer and ...  |  read more...
USD 2,100
Beer in Brazil
6/17/2016 | published by: Euromonitor International
... SICOBE (Sistema de Controle de Produção de Bebidas), the official system to monitor beer production in the country, indicated a 2% decline in production during 2015. Another important reason for the negative performance during the ...  |  read more...
USD 990
Beer in Kenya
6/17/2016 | published by: Euromonitor International
... Manufacturers focused on product packaging, changing bottle shapes to slimmer fits in order to appeal to the young population. Tusker Lite and Tusker Malt Lager were launched in slimmer bottles and Sierra Blonde became available ...  |  read more...
USD 990
Beer in Sweden
6/17/2016 | published by: Euromonitor International
... worth SEK462 million. These figures were significantly lower in 2014, at 3.8 million litres and SEK144 million, meaning volume sales of organic beer increased by 234% and value sales by 220% through Systembolaget in just ...  |  read more...
USD 990
Beer in Azerbaijan
6/15/2016 | published by: Euromonitor International
... million. Imports increased more than three-fold to reach over two million litres. Euromonitor International's Beer in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It ...  |  read more...
USD 990
Beer in Bulgaria
6/15/2016 | published by: Euromonitor International
... a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading ...  |  read more...
USD 990
Beer in Egypt
6/15/2016 | published by: Euromonitor International
... it to possess a competitive advantage over other categories in alcoholic drinks, allowing it to see the strongest off-trade and on-trade sales. Beer achieved 9% volume growth through the on-trade in 2015, which was in ...  |  read more...
USD 990
Beer in Iran
6/15/2016 | published by: Euromonitor International
... carbonates gradually switched to non/low alcohol beer, which is considered a healthy and flavoursome drink with many benefits. Another key event in 2015 which supported the strong growth was the wide availability and advertising campaigns ...  |  read more...
USD 990
Beer in Russia
6/15/2016 | published by: Euromonitor International
... the oppressive pressures on the use of PET bottle packaging and considerably worsening financial conditions of Russians. Substantially rising unit prices of products combined with increasing consumer price-sensitivity dictated their willingness to reduce the unnecessary ...  |  read more...
USD 990
Beer in Saudi Arabia
6/15/2016 | published by: Euromonitor International
... restrictions on alcohol, the majority of consumers are settling for the alternative choice of non/low alcohol beer, which has led manufacturers to introduce new fruit flavour variants, such as apple, strawberry, peach and lemon mint, ...  |  read more...
USD 990
Beer in Malaysia
6/9/2016 | published by: Euromonitor International
... their presence in emerging categories, wheat beer and stout, by launching new products. In 2015, GAB launched Tiger White, the first domestically-produced wheat beer, and CBM launched premium stout, Connor’s Stout. This can be seen ...  |  read more...
USD 990
Beer in Mexico
6/9/2016 | published by: Euromonitor International
... to consumers. During this year the leading company in beer, Grupo Modelo, which is owned by AB InBev, made important efforts to promote the brand Stella Artois, and it also acquired two artisanal beer companies ...  |  read more...
USD 990
Beer in Romania
6/8/2016 | published by: Euromonitor International
... drink driving legislation and falling disposable incomes. Market seasonality did not significantly counter lowering beer volume sales, although high summer temperatures encouraged consumption. Euromonitor International's Beer in Romania report offers a comprehensive guide to the ...  |  read more...
USD 990
Beer in Switzerland
6/8/2016 | published by: Euromonitor International
... the year as well as the common habit of shopping for beer across the border. The main factors preventing declines being seen in beer volume sales in 2015 included the constantly evolving diversity of new ...  |  read more...
USD 990
Beer in Romania
6/8/2016 | published by: Euromonitor International
... drink driving legislation and falling disposable incomes. Market seasonality did not significantly counter lowering beer volume sales, although high summer temperatures encouraged consumption. Euromonitor International's Beer in Romania report offers a comprehensive guide to the ...  |  read more...
USD 990
Beer in Croatia
6/17/2016 | published by: Euromonitor International
... A noticeable increase in import of renowned global ale and wheat beer brands, Belgian in the first place, is linked with opening of some on-trade specialised beer outlets, which has started a new generation of ...  |  read more...
USD 990
Beer in Ireland
6/17/2016 | published by: Euromonitor International
... number of microbreweries operating in the country within just 18 months, rising from 32 in mid- 2014 to 55 by the end of 2015. Numerous new craft brands emerged, the majority of which are positioned ...  |  read more...
USD 990
Beer in Poland
6/16/2016 | published by: Euromonitor International
... Due to the slowly improving purchasing power of consumers, sales of beer started to grow again from 2014. The improving performance was supported by dynamically growing categories such as ale and imported lager, with these ...  |  read more...
USD 990
Beer in Colombia
6/15/2016 | published by: Euromonitor International
... SA, the leading beer company, launched Aguila Cero, the first domestic non/low alcohol beer in the country, with this driving tremendous change in the category. At the beginning of the review period, sales of non/low ...  |  read more...
USD 990
Beer in Estonia
6/15/2016 | published by: Euromonitor International
... sophistication, as consumers started to drink more premium products. Euromonitor International's Beer in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ...  |  read more...
USD 990
Beer in Singapore
6/15/2016 | published by: Euromonitor International
... drank mostly imported economy lager, and drinkers who patronised clubs or pubs and often purchased alcoholic drinks from convenience stores to drink before going to clubs and pubs, in order to save money. The regulation ...  |  read more...
USD 990
Beer in Slovenia
6/15/2016 | published by: Euromonitor International
... share on the Slovenian beer market; however, over the review period this share was slowly losing ground to well-known international brands. Moreover, the recent acquisition of Pivovarna Laško by world-leading beer producer Heiniken, opened the ...  |  read more...
USD 990
Beer in the Czech Republic
6/15/2016 | published by: Euromonitor International
... consumers increasingly demanded premium speciality and stronger beers as well as unpasteurised, wheat and yeast beers. Both the production and consumption of unpasteurised beer increased in 2015 as consumers looked for “live” beer. Euromonitor International's ...  |  read more...
USD 990
Beer in Ukraine
6/15/2016 | published by: Euromonitor International
... for wholesale trade of beer for all producers (between UAH30,000 and UAH500,000 depending on production facilities) and additional requirements to obtain a license for beer retail trade. In addition, an excise tax on beer retail ...  |  read more...
USD 990
Beer in Latvia
6/9/2016 | published by: Euromonitor International
... lager category. There has also been a strengthening performance of private label products, as price became a more important factor in the lower-end segment. Meanwhile, craft beer and more expensive products attained higher consumer interest, ...  |  read more...
USD 990
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