Vegetable & Melon Farming

First Research, Inc.
September 22, 2014
10 Pages - SKU: FRRS5332051
Countries covered: United States

Vegetable & Melon Farming

Brief Excerpt from Industry Overview Chapter:

Companies in this industry produce vegetable and melon crops, seeds, and bedding plants. Major companies include US-based Bolthouse Farms, Chiquita, and Dole Food, along with Chaoda Modern Agriculture (based in Hong Kong), Fresh Del Monte Produce (Cayman Islands), and Mastronardi Produce (Canada).

The US vegetable and melon farming industry includes about 70,000 farms with combined annual revenue of about $18 billion. Key short-term growth drivers include new varieties of produce and consumer interest in healthy eating.

Vegetable and melon farming covers about 50 types of produce, including lettuce, dried beans, carrots, sweet corn, potatoes, tomatoes, broccoli, watermelon, honeydew, and cantaloupe.

COMPETITIVE LANDSCAPE

Demand is driven by population growth, consumer interest in healthy eating, and government programs promoting fresh produce. The profitability of individual companies depends on maximizing crop yield and minimizing loss from disease, insects, or unfavorable weather. Large companies have advantages in diversified crop production and access to labor. Small companies can compete effectively by specializing in organic, heirloom, or specialty crops. The US industry is concentrated: the top 10 percent of farms generate almost 90 percent of industry revenue.

The vegetable and melon industry competes with grain, oilseed, fruit, and tree nut farming for cropland and acreage, as farmers tend to grow crops with the highest yield and payout.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products include potatoes (about 20 percent of revenue), lettuce (about 10 percent), and tomatoes (about 10 percent). Other top products include dry beans, onions, sweet corn,...



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