Photo Studios and Commercial Photography

First Research, Inc.
April 18, 2011
10 Pages - SKU: FRRS6382633
Countries covered: United States

Brief Excerpt from Industry Overview Chapter:

The US photo studios and commercial photography industry includes about 13,000 companies with combined annual revenue of about $6 billion. Large companies include portrait studios CPI Corp, Lifetouch, and Olan Mills, along with commercial photo services Getty Images and Corbis. The portrait studio segment is fragmented: the 50 largest companies generate less than half of segment revenue. The commercial photography segment is highly fragmented: the 50 largest companies generate about 20 percent of segment revenue.

COMPETITIVE LANDSCAPE

Demand is closely tied to consumer income and corporate marketing activity. The profitability of individual companies depends heavily on effective marketing. Large companies have economies of scale in marketing and production. Small companies can compete effectively by offering specialized services or holding favorable locations. The industry is labor-intensive: average annual revenue per worker is less than $65,000 for portrait studios, $135,000 for commercial photography companies.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products are family portraits and images for corporate advertising and marketing materials. Portrait studios account for about 60 percent of industry revenue. Peripheral sales (frames, albums, and related products) make up a small fraction of total revenues.

Family portrait companies specialize in just one segment of the industry, while many commercial firms also produce family portraits in addition to commercial work. In the commercial segment, most companies work on assignment to produce original photographs, and a few large firms like Getty and Corbis license photographs they buy from outside sources.

Studio operations generally require...



More Photography reports by First Research, Inc.

Camera & Photographic Supplies Stores by First Research, Inc.
Camera & Photographic Supplies StoresBrief Excerpt from Industry Overview Chapter:Companies in this industry sell cameras and other photographic equipment and supplies from physical retail locations. ...
Photographic Services by First Research, Inc.
Photographic ServicesBrief Excerpt from Industry Overview Chapter:Companies in this industry provide services such as commercial and industrial photography, portrait photography, and special events photography. Major ...
Camera and Photographic Supplies Stores by First Research, Inc.
Camera and Photographic Supplies StoresBrief Excerpt from Industry Overview Chapter:Companies in this industry sell cameras and other photographic equipment and supplies from physical retail locations. ...
Photofinishing and Camera Stores by First Research, Inc.
Brief Excerpt from Industry Overview Chapter:The US photofinishing and retail camera industry includes about 4,000 locations with combined annual revenue of about $6 billion. No ...
See all reports like this >>

More United States Photography reports

Amazon Best Sellers Tracker: Photography (United States, September 2014) by ResearchFarm Ltd.
Amazon Best Sellers Tracker: Photography (United States, September 2014)Amazon Best Sellers Trackers are monthly reports published by ResearchFarm allowing to track the performance of top ...
Amazon Best Sellers Tracker - Photography (United States, August 2014) by ResearchFarm Ltd.
Amazon Best Sellers Tracker: Photography (United States, August 2014)Amazon Best Sellers Trackers are monthly reports published by ResearchFarm allowing to track the performance of top ...
Camera & Photographic Supplies Stores by First Research, Inc.
Camera & Photographic Supplies StoresBrief Excerpt from Industry Overview Chapter:Companies in this industry sell cameras and other photographic equipment and supplies from physical retail locations. ...
Photographic Services by First Research, Inc.
Photographic ServicesBrief Excerpt from Industry Overview Chapter:Companies in this industry provide services such as commercial and industrial photography, portrait photography, and special events photography. Major ...
See all reports like this >>

More United States reports

The 2013-2018 Outlook for Collagen and (hyaluronic Acid) HA-Based Biomaterials in the United States by Icon Group International, Inc.
The 2013-2018 Outlook for Collagen and (hyaluronic Acid) HA-Based Biomaterials in the United StatesThis econometric study covers the latent demand outlook for collagen and (hyaluronic ...
The 2013-2018 Outlook for Relish in the United States by Icon Group International, Inc.
This econometric study covers the latent demand outlook for relish across the states and cities of the United States. Latent demand (in millions of U.S. ...
D&B Country RiskLine Report: The United States of America by Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...
D&B Country Report: The United States of America by Dun & Bradstreet Inc.
D&B Country Report. Comprehensive information for evaluating risks and opportunities when trading or investing in this country. Providing critical information and analysis on ...
See all reports like this >>

 

SELECT A LICENSE

    Online Download  USD 129  
 
US: 800.298.5699
Int'l: +1.240.747.3093
 

Share this report


    Other tasks

     
     
    Join Alert Me now!
    Receive bi-weekly email alerts on new market research

    Sign up today!