Internet Publishing, Broadcasting & Search Portals

First Research, Inc.
September 29, 2014
10 Pages - SKU: FRRS5335373
Countries covered: United States

Internet Publishing, Broadcasting & Search Portals

Brief Excerpt from Industry Overview Chapter:

Companies in this industry publish content on the Internet or operate websites designed to help people find content online. Major companies include Facebook, Google, and Yahoo! (all based in the US), as well as Baidu and Tencent (both based in China), DeNA (Japan), and NHN (South Korea).

Global Internet publishing, broadcasting, and search companies cater to a potential customer base of about 2.7 billion Internet users worldwide, according to the International Telecommunications Union. Europe has the most Internet users, followed by the Americas and states in the former Soviet Union. Use of the Internet continues to expand globally, especially among developing nations.

The US Internet publishing, broadcasting, and search portal industry includes about 3,200 companies with combined annual revenue of about $58 billion. Industry growth is driven by new platforms for Internet access, the development of nonadvertising revenue, and international expansion.

Companies that specialize in providing Internet access and Internet retail are covered in the Internet Service Providers and Internet and Catalog Retailers profiles, respectively.

COMPETITIVE LANDSCAPE

Demand is driven by consumer and business needs for information and entertainment. The profitability of individual companies depends on their ability to deliver relevant information to consumers and to offer advertisers desirable target markets. Large companies enjoy economies of scale in marketing and in their ability to develop and maintain multiple websites. Smaller companies can compete by focusing on niche markets. The US industry is highly concentrated: the top 50 companies account for...



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