Directory & Mailing List Publishers

First Research, Inc.
December 8, 2014
10 Pages - SKU: FRRS5399801
Countries covered: United States

Directory & Mailing List Publishers

Brief Excerpt from Industry Overview Chapter:

Companies in this industry publish business or telephone directories and mailing lists in print or electronic formats. Major companies include Dex Media, Thomas Publishing, and YP (all based in the US), as well as hibu (UK), Seat Pagine Gialle (Italy), and Solocal (France).

Directory and mailing list publishers primarily conduct business at a local level, though some mailing list companies provide international information and have operations overseas.

The US directory and mailing list publishing industry includes about 1,200 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $11 billion.

COMPETITIVE LANDSCAPE

Demand for directories is driven by local population growth and local ad spending; demand for mailing lists is driven by corporate profits and spending on marketing. The profitability of individual companies depends on efficient operations and new customers. Large companies have advantages in supplier negotiations and in serving multiple markets; small companies compete by targeting niche or specialized markets. The US industry is highly concentrated: the 50 largest companies account for about 90 percent of industry revenue.

The directory and mailing list publishing industry competes for audience attention and advertising spending with various media, including newspapers, radio, television, the Internet, billboards, direct mail, and telemarketing sources.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products include printed directories and mailing lists. Other products include database subscriptions, both via print and the Internet. While some consumers still use printed directories, Internet listings and other online tools have largely supplanted the...



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