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Risk Metrics: Consumer Concern for and Acquisition of Insurance for Everyday Risks in the UK

Finaccord Ltd.
January 1, 2012
249 Pages - SKU: FIN6798599

Abstract Table of Contents Related Reports

Countries covered: United Kingdom

Risk Metrics: Consumer Concern for and Acquisition of Insurance for Everyday Risks in the UK is an updated study about 40 types of risk and their associated insurance, warranty and assistance policies that are often described as ‘niche’ when compared to more mainstream insurance policies such as motor, household, travel and life insurance. However, the vast majority of these types of risk are deemed to be relevant to their circumstances by over 50% of survey respondents with the result that many have also acquired a policy to cover the risk. In fact, the research measures the relevance and degree of concern caused to survey participants by each of these 40 risks as well as measuring the take-up rates for the related insurance, warranty and assistance policies, whether on a stand-alone or packaged basis, among consumers with results broken out in detail in each case by gender, age group, annual household income and geographical location of respondents. Furthermore, for most policy types it is also possible to compare the latest results for 2011 with those from the previous survey carried out in 2007.

The types of insurance used to cover these risks, which fall into seven broader categories, are as follows: personal health: children's health insurance, critical illness insurance, dental expenses insurance, health / hospital cash plans, long-term income protection insurance, personal accident insurance, private medical insurance, sports accident insurance; financial commitments: bill payment protection insurance, credit card payment protection insurance, legal expenses insurance, loan payment protection insurance, mortgage payment protection insurance, short-term income protection insurance (accident / illness); short-term income protection insurance (unemployment); personal possessions (insurance): bicycle insurance, furniture insurance, garden insurance, glasses / spectacles insurance, handbag / briefcase insurance, jewellery insurance, missed event / ticket cancellation insurance, mobile gadget insurance, mobile telephone insurance, musical instrument insurance, pet insurance, purchase protection insurance; personal possessions (warranty): extended warranty / service contract for audio-visual appliance, extended warranty / service contract for computing device, extended warranty / service contract for kitchen appliance; personal security: card protection insurance, identity theft insurance / assistance; home ownership: drainage / plumbing / water supply pipe insurance, electrical emergency and breakdown insurance, gas boiler / gas supply pipe / gas central heating insurance; car ownership: breakdown recovery insurance, extended warranty / service contract for car, GAP / shortfall protection insurance, MOT insurance, tyre insurance.

You may be able to use this report in one or more of the following ways: - gain cost-effective access to a source of data and insight covering 40 types of insurance, warranty and assistance policy which in aggregate amount to a substantial stand-alone market; - prioritise the way in which you promote different types of cover to existing or prospective customers in accordance with the apparent concern that the underlying risks are causing them; - appreciate the degree to which packaging with other financial services is already limiting or possesses the potential to limit the future development of stand-alone markets in the UK; - understand the likely future outlook for the insurance, warranty and assistance policies considered on the basis of both the results for 2011 and the time line analysis in comparison to 2007; - use the data describing the preoccupations and behaviour of each consumer segment to improve your marketing campaigns for each of the 40 forms of insurance, warranty and assistance product under review.

0.0 EXECUTIVE SUMMARY: Critical illness and identity theft score highly for both relevance to and concern among consumers; The perceived relevance of mobile gadget insurance increased most rapidly between 2007 and 2011...; Arguably, children’s health and critical illness insurance are the most ‘under-sold’ forms of cover...; For 13 of the 40 policy types, packaged or substitute cover is more important than stand-alone cover...; Purchase of stand-alone cover has increased most strongly for pet insurance...; Propensity to take out stand-alone unemployment insurance peaks in the 25-34 age group; Extended warranties for computing devices are bought quite evenly across all levels of household income; Londoners are more likely to acquire many types of cover than their counterparts elsewhere in the UK...
1.0 INTRODUCTION: Scope and rationale; Over a half of respondents deem the majority of risk types covered to be relevant to their circumstances...; The Risk Metrics research program adds value in four key respects…; Changes relative to the 2007 survey; Nine brand new policy types are covered by the latest survey; Rounding differences; Finaccord; Risk Metrics and other consumer research studies focused on the UK; UK affinity and partnership marketing publications
2.0 RISK OVERVIEW: Introduction; For most of the insurance types investigated, the results for 2011 can be compared with those for 2007; Relevance of underlying risks; Insurance types; Consumers are most likely to perceive defects to computing devices as a relevant risk...; Risks associated with ownership of mobile gadgets have seen the greatest rise in perceived relevance; Degree of concern caused by underlying risks; Insurance types; Among the relevant audience, risks to children’s health occasion the highest rates of concern…; Generally speaking, consumers are least concerned about missing events for which they bought a ticket; Concern has risen most rapidly for the risks associated with ownership of a bicycle; Consumers seem to be less worried about identity theft than they were in 2007; Risks related to home ownership have seen an increase in respondent anxiety; Overall policy take-up rates; Among all consumers; Only breakdown recovery insurance is held by more than a half of all survey participants…; Tyre insurance registers the weakest overall take-up rate across all consumers; The overall take-up rate for pet insurance has advanced most rapidly since 2007...; Among consumers for whom underlying risks are relevant; 14 of the 40 types of cover considered are held by more than a third of the relevant audience; Since 2007, take-up rates for different forms of home emergency cover have tended to move up strongly...; Several types of insurance appear under-sold relative to the concern that the related risks cause; Stand-alone policy take-up rates; Among all consumers; Insurance to cover the risks analysed can often by acquired on a packaged basis…; Consumers are most likely to acquire breakdown recovery insurance in a stand-alone format...; In terms of their rise in stand-alone take-up rate, two forms of home emergency cover perform well; Among consumers for whom underlying risks are relevant; Within the relevant audience, the stand-alone take-up rate for musical instrument insurance is much higher; There is a stand-alone market, albeit sometimes small, in almost every instance
3.0 RISK ANALYSIS: Introduction; Risks related to personal health; Children’s health; Critical illness; Dental expenses; Medical or hospital treatment; Permanent disability; Personal accidents; Medical expenses; Sports-related accidents; Risks related to financial commitments; Mortgage payments; Loan / car finance payments; Credit card payments; Bill payments; Short-term accident or illness; Short-term unemployment; Legal expenses; Risks related to personal possessions (accidental damage, loss or theft); Bicycles; Furniture; Gardens, garden plants and garden equipment and furniture; Glasses or spectacles; Handbags or briefcases; Jewellery; Event tickets; Mobile gadgets; Mobile telephones; Musical instruments; Pets; Valuable purchases; Risks related to personal possessions (mechanical or technical defects); Audio-visual appliances; Computing devices; Kitchen appliances; Risks related to personal security; Cards, keys and personal documents; Identity; Risks related to home ownership; Drainage, plumbing and water supply pipes; Electricity supply; Gas boilers, gas supply pipes and gas central heating; Risks related to car ownership; Cars (breakdown); Cars (mechanical / technical defects); Cars (financial shortfall); Cars (MOT failure); Car tyres
4.0 SEGMENT ANALYSIS: Introduction; Risks related to personal health; Children’s health; Critical illness; Dental expenses; Medical or hospital treatment; Permanent disability; Personal accidents; Medical expenses; Sport-related accidents; Risks related to financial commitments; Mortgage payments; Loan / car finance payments; Credit card payments; Bill payments; Short-term accident or illness; Short-term unemployment; Legal expenses; Risks related to personal possessions (accidental damage, loss or theft); Bicycles; Furniture; Gardens, garden plants and garden equipment and furniture; Glasses or spectacles; Handbags or briefcases; Jewellery; Event tickets; Mobile gadgets; Mobile telephones; Musical instruments; Pets; Valuable purchases; Risks related to personal possessions (mechanical or technical defects); Audio-visual appliances; Computing devices; Kitchen appliances; Risks related to personal security; Cards, keys and documents; Identity; Risks related to home ownership; Drainage, plumbing and water supply pipes; Electricity supply; Gas boilers, gas supply pipes and gas central heating; Risks related to car ownership; Cars (breakdown); Cars (mechanical / technical defects); Cars (financial shortfall); Cars (MOT failure); Car tyres
5.0 APPENDIX
LIST OF GRAPHICS / TABLES: Plotting relevance to respondents against degree of concern to respondents reveals considerable variations in the potential for the 40 types of cover analysed; Relative to the degree of concern caused by the underlying risks, around 20 out of 40 forms of cover appear ‘under-sold’; For most types of cover, stand-alone purchase is more common than acquisition via a packaged or substitute policy; Different types of insurance, warranty and assistance display very different take-up rates by age group; Annual household income also has a significant bearing on take-up rates for different insurance, warranty and assistance products; For most risk groups, the greater youth and affluence of Londoners produces insurance take-up rates that are higher than elsewhere in the UK; 1.0 INTRODUCTION; 2.0 RISK OVERVIEW; Ranking of insurance types by degree of relevance to respondents, 2011; Ranking of insurance types by change in degree of relevance to consumers, 2007 to 2011; Plot of insurance types by relevance among all consumers in 2011 versus change in relevance from 2007 to 2011; Ranking of insurance groups by change in average degree of relevance to consumers, 2007 to 2011; Ranking of insurance types by degree of concern caused by underlying risks among consumers for whom the risk is relevant, 2011; Ranking of insurance types by change in degree of concern caused by underlying risks among consumers for whom the risk is relevant, 2007 to 2011; Plot of insurance types by degree of concern caused by underlying risks among consumers for whom the risk is relevant in 2011 versus change in degree of concern from 2007 to 2011; Plot of relevance of and degree of concern caused by underlying risks among all consumers, 2011; Ranking of insurance groups by change in degree of concern caused by underlying risks among consumers for whom the risk is relevant, 2007 to 2011; Ranking of insurance types by overall take-up rates among all consumers, 2011; Ranking of insurance types by change in overall take-up rates among all consumers, 2007 to 2011; Plot of insurance types by overall take-up rates among all consumers in 2011 versus change in overall take-up rates from 2007 to 2011; Ranking of insurance types by overall take-up rates among consumers for whom the underlying risks are relevant, 2011; Plot of degree of concern caused by underlying risks and overall insurance take-up rates among consumers for whom the underlying risks are relevant, 2011 38; Ranking of insurance types by overall take-up rates among consumers for whom the underlying risks are relevant, 2007 to 2011 39; Plot of insurance types by overall take-up rates among consumers for whom the underlying risks are relevant in 2011 versus change in overall take-up rates from 2007 to 2011; Ranking of insurance types by take-up rates for stand-alone cover among all consumers, 2011; Ranking of insurance types by change in take-up rates for stand-alone cover among all consumers, 2007 to 2011; Plot of insurance types by stand-alone take-up rates among all consumers in 2011 versus change in stand-alone take-up rates from 2007 to 2011; Ranking of insurance types by take-up rates for stand-alone cover among consumers for whom the underlying risks are relevant, 2011; Plot of consumers for whom the underlying risks are relevant with stand-alone cover and those within the same group with packaged / substitute cover, 2011; Ranking of insurance types by change in take-up rates for stand-alone cover among consumers for whom the underlying risks are relevant, 2007 to 2011; Plot of insurance types by stand-alone take-up rates among consumers for whom the underlying risks are relevant in 2011 versus change in stand-alone take-up rates from 2007 to 2011; 3.0 RISK ANALYSIS; Children’s health: level of concern and degree of relevance to respondents, 2011; Children’s health insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Critical illness: level of concern and degree of relevance to respondents, 2011; Critical illness insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Dental expenses: level of concern and degree of relevance to respondents, 2011; Dental insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Medical or hospital treatment: level of concern and degree of relevance to respondents, 2011; Health / hospital cash plans: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Permanent disability: level of concern and degree of relevance to respondents, 2011; Long-term income protection insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Personal accidents: level of concern and degree of relevance to respondents, 2011; Personal accident insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Medical expenses: level of concern and degree of relevance to respondents, 2011; Private medical insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Sports-related accidents: level of concern and degree of relevance to respondents, 2011; Sports accident insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Mortgage payments: level of concern and degree of relevance to respondents, 2011; Mortgage term life / mortgage payment protection insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Loan / car finance payments: level of concern and degree of relevance to respondents, 2011; Loan payment protection insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Credit card payments: level of concern and degree of relevance to respondents, 2011; Credit card payment protection insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Bill payments: level of concern and degree of relevance to respondents, 2011; Bill payment protection insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Short-term accident or illness: level of concern and degree of relevance to respondents, 2011; Short-term income protection insurance (covering accident and / or illness): respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Short-term unemployment: level of concern and degree of relevance to respondents, 2011; Short-term income protection insurance (covering unemployment): respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Legal expenses: level of concern and degree of relevance to respondents, 2011; Legal expenses insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Accidental damage to or loss or theft of bicycles: level of concern and degree of relevance to respondents, 2011; Bicycle insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Accidental damage or defects to furniture: level of concern and degree of relevance to respondents, 2011; Furniture insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Accidental damage to gardens and accidental damage to or theft of garden plants, equipment or furniture: level of concern and degree of relevance to respondents, 2011; Garden insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Accidental damage to or loss or theft of glasses or spectacles: level of concern and degree of relevance to respondents, 2011; Glasses / spectacles insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Accidental damage to or loss or theft of handbags or briefcases: level of concern and degree of relevance to respondents, 2011; Handbag / briefcase insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Accidental damage to or loss or theft of jewellery: level of concern and degree of relevance to respondents, 2011; Jewellery insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Inability to attend an event: level of concern and degree of relevance to respondents, 2011; Missed event / ticket cancellation insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Accidental damage to or loss or theft of mobile gadgets: level of concern and degree of relevance to respondents, 2011; Mobile gadget insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Accidental damage to or loss or theft of mobile telephones: level of concern and degree of relevance to respondents, 2011; Mobile telephone insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Accidental damage to or loss or theft of musical instruments: level of concern and degree of relevance to respondents, 2011; Musical instrument insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Veterinary expenses associated with ownership of pets: level of concern and degree of relevance to respondents, 2011; Pet insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Pet insurance: respondent penetration rates split between owners of cats, dogs and other animals, 2011; Accidental damage to or loss or theft of any kind of high value purchase: level of concern and degree of relevance to respondents, 2011; Purchase protection insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Mechanical or technical defects to audio-visual appliances: level of concern and degree of relevance to respondents, 2011; Extended warranties for audio-visual appliances: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Mechanical or technical defects to computing devices: level of concern and degree of relevance to respondents, 2011; Extended warranties for computing devices: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Mechanical or technical defects to kitchen appliances: level of concern and degree of relevance to respondents, 2011; Extended warranties for kitchen appliances: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Loss or theft of cards, keys or valuable documents: level of concern and degree of relevance to respondents, 2011; Card protection insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Identity theft: level of concern and degree of relevance to respondents, 2011; Identity protection insurance / assistance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Drainage, plumbing and water supply pipe emergencies or faults: level of concern and degree of relevance to respondents, 2011; Drainage / plumbing / water supply pipe insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Electrical emergencies or faults: level of concern and degree of relevance to respondents, 2011; Electrical emergency and breakdown insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Gas boiler, gas supply pipe or gas central heating emergencies or faults: level of concern and degree of relevance to respondents, 2011; Gas boiler / gas supply pipe / gas central heating insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Car breakdown: level of concern and degree of relevance to respondents, 2011; Breakdown recovery insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Mechanical or technical defects to cars: level of concern and degree of relevance to respondents, 2011; Extended warranties for cars: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Financial shortfall associated with ownership of cars: level of concern and degree of relevance to respondents, 2011; GAP / shortfall protection insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; MOT failure: level of concern and degree of relevance to respondents, 2011; MOT insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; Punctures or other damage to tyres: level of concern and degree of relevance to respondents, 2011; Tyre insurance: respondent penetration rates split between stand-alone purchase and packaged cover, 2011; 4.0 SEGMENT ANALYSIS; Children’s health: level of concern and degree of relevance split by respondent segment, 2011; Children’s health insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Critical illness: level of concern and degree of relevance split by respondent segment, 2011; Critical illness insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Dental expenses: level of concern and degree of relevance split by respondent segment, 2011; Dental insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Medical or hospital treatment: level of concern and degree of relevance split by respondent segment, 2011; Health / hospital cash plans: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Permanent disability: level of concern and degree of relevance split by respondent segment, 2011; Long-term income protection insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Personal accidents: level of concern and degree of relevance split by respondent segment, 2011; Personal accident insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Medical expenses: level of concern and degree of relevance split by respondent segment, 2011; Private health insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Sport-related accidents: level of concern and degree of relevance split by respondent segment, 2011; Sports accident insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Mortgage payments: level of concern and degree of relevance split by respondent segment, 2011; Mortgage life / mortgage payment protection insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Loan / car finance payments: level of concern and degree of relevance split by respondent segment, 2011; Loan payment protection insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Credit card payments: level of concern and degree of relevance split by respondent segment, 2011; Credit card payment protection insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Bill payments: level of concern and degree of relevance split by respondent segment, 2011; Bill payment protection insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Short-term accident or illness: level of concern and degree of relevance split by respondent segment, 2011; Short-term income protection insurance (covering accident and / or illness): respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Short-term unemployment: level of concern and degree of relevance split by respondent segment, 2011; Short-term income protection insurance (covering unemployment): respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Legal expenses: level of concern and degree of relevance split by respondent segment, 2011; Legal expenses insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Accidental damage to or loss or theft of bicycles: level of concern and degree of relevance split by respondent segment, 2011; Bicycle insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Accidental damage or defects to furniture: level of concern and degree of relevance split by respondent segment, 2011; Furniture insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Accidental damage to gardens and accidental damage to or theft of garden plants, equipment or furniture: level of concern and degree of relevance split by respondent segment, 2011; Garden insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Accidental damage to or loss or theft of glasses or spectacles: level of concern and degree of relevance split by respondent segment, 2011; Glasses / spectacles insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Accidental damage to or loss or theft of handbags or briefcases: level of concern and degree of relevance split by consumer, 2011 segment, 2011; Handbag / briefcase insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Accidental damage to or loss or theft of jewellery: level of concern and degree of relevance split by respondent segment, 2011; Jewellery insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Inability to attend an event: level of concern and degree of relevance split by respondent segment, 2011; Missed event / ticket cancellation insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Accidental damage to or loss or theft of mobile gadgets: level of concern and degree of relevance split by respondent segment, 2011; Mobile gadget insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Accidental damage to or loss or theft of mobile telephones: level of concern and degree of relevance split by respondent segment, 2011; Mobile telephone insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Accidental damage to or loss or theft of musical instruments: level of concern and degree of relevance split by respondent segment, 2011; Musical instrument insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Veterinary expenses associated with ownership of pets: level of concern and degree of relevance split by respondent segment, 2011; Pet insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Accidental damage to or loss or theft of any kind of high value purchase: level of concern and degree of relevance split by respondent segment, 2011; Purchase protection insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Mechanical or technical defects to audio-visual appliances: level of concern and degree of relevance split by respondent segment, 2011; Extended warranties for audio-visual appliances: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Mechanical or technical defects to computing devices: level of concern and degree of relevance split by respondent segment, 2011 2; Extended warranties for computing devices: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Mechanical or technical defects to kitchen appliances: level of concern and degree of relevance split by respondent segment, 2011; Extended warranties for kitchen appliances: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Loss or theft of cards, keys or valuable documents: level of concern and degree of relevance split by respondent segment, 2011; Card protection insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Identity theft: level of concern and degree of relevance split by respondent segment, 2011; Identity theft insurance / assistance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Drainage, plumbing or water supply pipe emergencies or faults: level of concern and degree of relevance split by respondent segment, 2011; Drainage / plumbing / water supply pipe insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Electrical emergencies or faults: level of concern and degree of relevance split by respondent segment, 2011; Electrical emergency and breakdown insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Gas boiler, gas supply pipe or gas central heating emergencies or faults: level of concern and degree of relevance split by respondent segment, 2011; Gas boiler / gas supply pipe / gas central heating insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Car breakdown: level of concern and degree of relevance split by respondent segment, 2011; Breakdown recovery insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Mechanical or technical defects to cars: level of concern and degree of relevance split by respondent segment, 2011; Extended warranties for cars: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Financial shortfall associated with ownership of cars: level of concern and degree of relevance split by respondent segment, 2011; GAP / shortfall protection insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; MOT failure: level of concern and degree of relevance split by respondent segment, 2011; MOT insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; Punctures or other damage to tyres: level of concern and degree of relevance split by respondent segment, 2011; Tyre insurance: respondent penetration rates split between stand-alone purchase and packaged cover and by respondent segment, 2011; 5.0 APPENDIX; Sample breakdown by age group and annual household income; Sample breakdown by geography and type of bank account held

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Risk Metrics: Consumer Concern for and Acquisition of Insurance for Everyday Risks in the UK

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