Channel Metrics: Consumer Distribution Trends in UK Life Insurance is the most detailed and up-to-date guide to distribution trends in life insurance in the UK available on a published basis. It analyses: how consumers acquire this product - e.g. online, phone, post or in person; from whom they acquire it - e.g. direct from the provider, through brokers or affinity schemes; and how often they acquire it - i.e. how many consumers acquired it in 2015, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey, which represents trends in 2015, are compared with those from 2007, 2009, 2011 and 2013 to show trends over time. Furthermore, results are provided separately for all insured respondents (i.e. the 'stock'), for new buyers and switchers (i.e. those making a distribution choice in the year in question), and for customers renewing their policy (i.e. showing their distribution choices in the year that they originally acquired this type of insurance). Finally, respondents acquiring this product online are segmented by type of device used (i.e. laptop / desktop computer, tablet or mobile phone).
Generic and specific distribution channels covered by this Channel Metrics briefing are as follows:
Direct sales (i.e. direct from insurance underwriter)
Aggregators and financial advisersof whichAggregators / insurance brokers
Not-for-profit affinity groupsof whichCharities / educational institutions / professional or trade associations / sports organisations / trade unions
Financial partnersof whichBanks or building societies / credit card issuers
Non-financial commercial partnersof whichAutomotive associations / cashback websites / catalogue or other retailers / football or other sports clubs / loyalty schemes / magazines, newspapers or other media / Post Office / supermarkets
Channel Metrics: Consumer Distribution Trends in UK Life Insurance is based on the results of an online survey of 1,010 consumers undertaken during December 2015.