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Channel Metrics: UK Extended Warranties (for Electronic Appliances) - Consumer Distribution Trends

Finaccord Ltd.
February 1, 2010
25 Pages - SKU: FIN2611335

Abstract Table of Contents Related Reports

Countries covered: United Kingdom

The Channel Metrics briefing about extended warranties for electronic appliances is the most detailed and up-to-date guide to distribution trends in extended warranties for electronic appliances in the UK available on a published basis. It analyses: how consumers acquire extended warranties for electronic appliances - e.g. online, telephone, post or in person; from whom they acquire them - e.g. direct from the provider, through intermediaries or affinity schemes; and how often they acquire them - i.e. how many consumers acquired extended warranties for electronic appliances in the last year, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey are compared with those from 2007 to show trends over time.

0.0 EXECUTIVE SUMMARY
1.0 INTRODUCTION: Research rationale; A number of motivating factors underpin the Channel Metrics report and series of briefings; Updating the results from the 2005 and 2007 surveys; Analysis of consumers making an active distribution choice; Analysis of consumers purchasing or taking out financial services in prior years; Analysis of distribution interfaces; Analysis of specific distribution channels; Expanding upon the results from the 2005 and 2007 surveys; Finaccord; Channel Metrics briefings; Other UK consumer research publications; UK affinity and partnership marketing research publications; UK small business financial services research publications
2.0 ANALYSIS OF RESULTS: Introduction; Option for customised data analysis; Switching rates and brand new sales - 2009; Once bought, very few customers choose to switch their warranty to an alternative provider; Distribution interfaces - 2009, 2007 and all previous buyers compared; Face-to-face sales remain the most important distribution interface in this market; Distribution channels - 2009, 2007 and all previous buyers compared; Overview; Channels other than manufacturers and retailers command only a limited share of this sector; Detailed analysis; Retailers appear to be outperforming manufacturers in this market
3.0 APPENDIX: Research sample and mechanics; Research methodology and structure
GRAPHICS / TABLES: The financial services distribution channel universe - specific distribution channels and distribution interfaces; % of consumers switching provider or acquiring an extended warranty for an electronic appliance for the first time, 2009; Analysis of distribution interfaces used for acquiring extended warranties for electronic appliances, 2009, 2007 and all previous years; Analysis of distribution interfaces used for acquiring extended warranties for electronic appliances, 2009, 2007 and all previous years (data); Overview of distribution channels used for acquiring extended warranties for electronic appliances, 2009, 2007 and all previous years; Overview of distribution channels used for acquiring extended warranties for electronic appliances, 2007 and all previous years (data); Comparison of main distribution channels used for acquiring extended warranties for electronic appliances, and all previous years; Detailed analysis of distribution channels used for acquiring extended warranties for electronic appliances, 2009, 2007 and all previous years (data); Sample breakdown by age group, household income band and geographical location

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Channel Metrics: UK Extended Warranties (for Electronic Appliances) - Consumer Distribution Trends

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