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Channel Metrics: UK Cash ISAs - Consumer Distribution Trends

Finaccord Ltd.
February 1, 2010
25 Pages - SKU: FIN2611321

Abstract Table of Contents Related Reports

Countries covered: United Kingdom

The Channel Metrics briefing about cash ISAs is the most detailed and up-to-date guide to distribution trends in cash ISAs in the UK available on a published basis. It analyses: how consumers acquire cash ISAs - e.g. online, telephone, post or in person; from whom they acquire them - e.g. direct from the provider, through intermediaries or affinity schemes; and how often they acquire them - i.e. how many consumers acquired cash ISAs in the last year, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey are compared with those from 2005 and 2007 to show trends over time.

0.0 EXECUTIVE SUMMARY
1.0 INTRODUCTION: Research rationale; A number of motivating factors underpin the Channel Metrics report and series of briefings; Updating the results from the 2005 and 2007 surveys; Analysis of consumers making an active distribution choice; Analysis of consumers purchasing or taking out financial services in prior years; Analysis of distribution interfaces; Analysis of specific distribution channels; Expanding upon the results from the 2005 and 2007 surveys; Finaccord; Channel Metrics briefings; Other UK consumer research publications; UK affinity and partnership marketing research publications; UK small business financial services research publications
2.0 ANALYSIS OF RESULTS: Introduction; Option for customised data analysis; Switching rates and brand new sales - 2009; Six out of ten customers who took out a new cash ISA in 2009 already held another cash ISA; Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared; Online cash ISA sales are growing, but face-to-face distribution remains dominant; Distribution channels - 2009, 2007, 2005 and all previous buyers compared; Overview; Direct sales held their market share in 2009, after losing ground between 2005 and 2007; Detailed analysis; Financial advisers directed customers to cash ISAs in 2009
3.0 APPENDIX: Research sample and mechanics; Research methodology and structure
GRAPHICS / TABLES: The financial services distribution channel universe - specific distribution channels and distribution interfaces; % of consumers switching provider or acquiring cash ISAs for the first time, 2009; Analysis of distribution interfaces used for acquiring cash ISAs, 2009, 2007, 2005 and all previous years; Analysis of distribution interfaces used for acquiring cash ISAs, 2009, 2007, 2005 and all previous years (data); Overview of distribution channels used for acquiring cash ISAs, 2009, 2007, 2005 and all previous years; Overview of distribution channels used for acquiring cash ISAs, 2009, 2007, 2005 and all previous years (data); Comparison of main distribution channels used for acquiring cash ISAs, 2009 and all previous years; Detailed analysis of distribution channels used for acquiring cash ISAs, 2009, 2007, 2005 and all previous years (data); Sample breakdown by age group, household income band and geographical location

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Channel Metrics: UK Cash ISAs - Consumer Distribution Trends

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