Channel Metrics: Consumer Distribution Trends in UK Savings Accounts (briefing)


March 1, 2012
21 Pages - SKU: FIN3869499
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Table of Contents Related Reports
0.0 EXECUTIVE SUMMARY
1.0 INTRODUCTION
Research rationale
A number of motivating factors underpin the Channel Metrics report and series of briefings
Updating the results from previous surveys
Analysis of consumers making an active distribution choice
Analysis of consumers purchasing or taking out financial services in prior years
Analysis of distribution interfaces and distribution channels
Expanding upon the results from previous surveys
Finaccord
Channel Metrics briefings
Car and home
Niche insurance
Life and health
Banking products
Professional services
Other UK consumer research publications
UK affinity and partnership marketing publications
2.0 SURVEY FINDINGS
Introduction
Option for customised data analysis
Switching rates and brand new sales: 2011
Distribution interfaces used in 2011 compared to previous years
Distribution channels used in 2011 compared to previous years
Overview
Detailed analysis
3.0 APPENDIX
Research sample and mechanics
Research methodology and structure
>LIST OF GRAPHICS / TABLES
0.0 EXECUTIVE SUMMARY
1.0 INTRODUCTION
The financial services distribution universe: distribution channels and distribution interfaces
2.0 SURVEY FINDINGS
% of consumers switching provider or taking out a savings account for the first time, 2011
Analysis of distribution interfaces used for taking out savings accounts, 2011, 2009, 2007 and all previous years
Analysis of distribution interfaces used for taking out savings accounts, 2011, 2009, 2007 and all previous years (data)
Analysis of distribution channels used for taking out savings accounts, 2011, 2009, 2007and all previous years
Analysis of distribution channels used for taking out savings accounts, 2011, 2009, 2007 and all previous years (data)
Comparison of main distribution channels used for taking out savings accounts, 2011 and all previous years
Detailed analysis of distribution channels used for taking out savings accounts, 2011, 2009, 2007 and all previous years (data)
3.0 APPENDIX
Sample breakdown by age group, household income band and geographical location
 
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