Channel Metrics: Consumer Distribution Trends in UK Legal Services (briefing)

Channel Metrics: Consumer Distribution Trends in UK Legal Services is the most detailed and up-to-date guide to distribution trends in legal services in the UK available on a published basis. It analyses: how consumers use this service - e.g. online, telephone, post or in person; from whom they use it - e.g. direct from the legal firm, through affinity or financial partners; and how often they use it - i.e. how many consumers used it in 2011, either for the first time or by using a different provider to that used the previous time. Findings from this survey are broken out between respondents arranging a legal service in 2011 from a new legal firm and those who went to a firm that they had used previously, in order to indentify different patterns of behaviour. Moreover, reasons for using a legal services are also investigated, distinguishing between the following: conveyancing of residential property; divorce or other family law issue; employment; personal injury or accident; wills or inheritance tax; other types of legal service

Generic and specific distribution channels covered by this Channel Metrics briefing are as follows:

Direct sales

Web-based brokers

Not-for-profit affinity groups
of which
Charities
Professional or trade associations
Sports organisations
Trade unions

Financial partners
of which
Banks or building societies
Insurance companies

Non-financial commercial partners
of which
Accountancy firms
Automotive associations
Estate agents
Magazines, newspapers or other media

Worksite

Channel Metrics: Consumer Distribution Trends in UK Legal Services is based on the results of an online survey of 1,000 consumers undertaken during November and December 2011.