Channel Metrics: Consumer Distribution Trends in UK Household Insurance (briefing)

Channel Metrics: Consumer Distribution Trends in UK Household Insurance is the most detailed and up-to-date guide to distribution trends in household insurance in the UK available on a published basis. It analyses: how consumers acquire this product - e.g. online, telephone, post or in person; from whom they acquire it - e.g. direct from the provider, through brokers or affinity schemes; and how often they acquire it - i.e. how many consumers acquired it in 2011, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey, which represents trends in 2011, are compared with those from 2005, 2007 and 2009 to show trends over time.

Generic and specific distribution channels covered by this Channel Metrics briefing are as follows:

Direct sales

Insurance aggregators and brokers
of which
Aggregators
Insurance brokers

Not-for-profit affinity groups
of which
Charities
Educational institutions
Professional or trade associations
Trade unions

Financial partners
of which
Banks or building societies
Credit card issuers

Non-financial commercial partners
of which
Automotive associations
Cashback websites
Catalogue or other retailers
Electricity, gas or water companies
Estate agents
Football or other sports clubs
Loyalty schemes
Magazines, newspapers or other media
Post Office
Supermarkets

Worksite

Channel Metrics: Consumer Distribution Trends in UK Household Insurance is based on the results of an online survey of 1,000 consumers undertaken during November and December 2011.