Channel Metrics: Consumer Distribution Trends in UK Annual Travel Insurance (briefing)


March 1, 2012
SKU: FIN3869481
License type:
Countries covered: United Kingdom

Channel Metrics: Consumer Distribution Trends in UK Annual Travel Insurance is the most detailed and up-to-date guide to distribution trends in annual travel insurance in the UK available on a published basis. It analyses: how consumers acquire this product - e.g. online, telephone, post or in person; from whom they acquire it - e.g. direct from the provider, through brokers or affinity schemes; and how often they acquire it - i.e. how many consumers acquired it in 2011, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey, which represents trends in 2011, are compared with those from 2005, 2007 and 2009 to show trends over time. Generic and specific distribution channels covered by this Channel Metrics briefing are as follows: Direct sales Insurance aggregators and brokers of which Aggregators

Insurance brokers Not-for-profit affinity groups of which Charities Educational institutions Professional or trade associations Sports organisations Trade unions Financial partners of which Banks or building societies Credit card issuers Non-financial commercial partners of which Airlines Automotive associations Cashback websites Catalogue or other retailers Electricity, gas or water companies Football or other sports clubs Loyalty schemes Magazines, newspapers or other media Post Office Supermarkets

Travel companies or tour operators Worksite Channel Metrics: Consumer Distribution Trends in UK Annual Travel Insurance is based on the results of an online survey of 1,000 consumers undertaken during November and December 2011.



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