The Lunch on-the-go Shopper Mission 2010: Confectionery Focus

The UK lunch on-the-go food and drink market. Essential insight into shopper motivations and behaviours.

Addressing the UK lunch on-the-go food and drink market, Evolution presents the most up to date and authoritative study into lunch shoppers’ motivations and behaviours, offering relevant and actionable insight for your business. Evolution’s report also goes beyond traditional market and consumer analysis to highlight how confectionery shoppers in particular are motivated and behave in-store when lunching on-the-go, and how they compare to the average lunch shopper.

The report will help your business to identify key category drivers, barriers to purchase and substitute products in the lunch on-the-go market with a specific focus on confectionery. It also incorporates the crucial yet often overlooked teenage market where shoppers exhibit quite different behaviours to that of adults. The report covers all major retail channels including supermarkets and superstores, c-stores, petrol filling stations, motorway service stations, CTNs and sandwich bars.

This report will help you to:

• Review the profile of lunch shoppers by key metrics including demographics, penetration, frequency and spend.
• Compare and contrast the attitudes of confectionery lunchers to the average luncher in relation to key topics including meal deals, health & wellbeing, budgeting and treating.
• Assess key barriers to purchase and develop strategies to overcome.
• Learn about the profile and attitudes of lunchers who consider confectionery but then purchase alternatives, and discover what they buy instead.
• Ascertain the performance of major categories including confectionery across the different UK retailers and channels, and identify opportunities for growth.
• Recognise complementary and substitute categories for lunch shoppers who buy confectionery.
• Identify the key drivers of purchase for major categories including confectionery in the lunch on-the-go market.
• Discover the different circumstances in which shoppers buy confectionery as part of lunch to-go.
• Analyse the key category opportunities in the lunch on-the-go market and identify where your categories fit in

This report provides as standard one of the most comprehensive studies into the broader lunch on-the-go market, including:

• Key market drivers and trends.
• Retailer, channel and category penetrations.
• Shopper profiles presented by key metrics including demographics, frequency, spend, location and circumstances.
• Shopper motivations and behaviours, including drivers of item choice, other items considered and attitudes towards a range of topics including meal deals, health & wellbeing, budgeting and treating.
• Extensive commentary regarding the leading retailers’ on-the-go strategies.

This report offers both specific and broad appeal, and is aimed at FMCGs, retailers and agencies alike.

The report will help your business to develop targeted shopper marketing initiatives designed to influence shoppers at the point of purchase, explore broader demand in the lunch on-the-go market and identify how your category performs in relation to others, drawing key learnings and opportunities for growth.

Please Note: This product is delivered as a zip file