Brand Loyalty in Coffee: The Shoppers Perspective

This report delivers detailed analysis of the brand repertoire of coffee shoppers in the UK. It will enable you to profile coffee shoppers by demographic and retailer; according to which brands they buy normally, buy occasionally and buy only when on promotion; those brands they are aware of but never consider, and those they are not aware of.

The report also examines the key drivers of brand choice and loyalty among different coffee shoppers, and relates differences in these to their influence on brand repertoire. Additionally, it investigates shoppers’ perspectives on the influence of increasing promotions and range rationalisation, and the impact of shopper marketing at the point of purchase.

Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to: Profile coffee shoppers by demographic and retailer according to which brands they buy normally, buy occasionally, and buy only when on promotion; those brands they are aware of but never consider; and those they are not aware of.

Ascertain different shoppers’ drivers of choice and loyalty when considering and purchasing coffee brands, and the influence of these on their brand repertoire. Analyse the average size of brand repertoire among coffee shoppers according to demographic, retailer and drivers of brand choice.

Examine the distribution and ranking of brands within coffee for different shoppers by demographic and retailer.

Identify the shopper perspective on which types of shopper marketing initiatives are most likely to encourage them to consider brands they wouldn’t otherwise have in their repertoire.

Consider how coffee shoppers would behave in response to range rationalisation at their favourite retailer.

Ascertain coffee shoppers’ perspectives on the increasing role of promotions and their effect on brand loyalty in-store.

Understand the role and influence of private label in brand loyalty and repertoires. View the coffee category in perspective by comparing it to other major food and grocery categories

Identify and understand the key issues and drivers currently shaping shoppers' brand loyalty, including the impact of recession, role of private label and the role of shopper marketing.