Yum! Brands Inc ranked second in the US foodservice industry in 2015. The company operates primarily through three flagship brands in different foodservice categories, namely Taco Bell, Pizza Hut and KFC. While value sales through Taco Bell in 2015 rose to US$8.2 billion, up 7% on 2014, Pizza Hut and KFC saw sales stagnate. More broadly, Yum! Brands is seeking to improve its sales in the US through digital platforms, as evidenced by the increasing percentage of sales occurring through Pizza Hut’...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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