Yoghurt in Kenya

Euromonitor International
November 30, 2010
39 Pages - SKU: EP6268839
Countries covered: Kenya

Overall sales of yoghurt remained stagnant in 2010 as a result of the poor economic performance of the review period. This affected consumers’ spending and forced them to cut out non-essential dairy products such as yoghurts. This situation was still defining for consumers in 2010 and the economic recovery did not have a significant impact on category sales.

Euromonitor International's Yoghurt in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Chocolate-based Flavoured Powder Drinks, Dairy Only Flavoured Milk Drinks, Dairy-based Desserts, Drinking Yoghurt, Flavoured Fromage Frais and Quark, Flavoured Milk Drinks with Fruit Juice, Flavoured, Functional Condensed Milk, Fresh/Pasteurised Milk, Goat Milk, Hard Cheese, Long-Life/UHT Milk, Malt-based Hot Drinks, Non-Chocolate-based Flavoured Powder Drinks, Plain Condensed/Evaporated Milk, Plain Fromage Frais and Quark, Savoury Fromage Frais and Quark, Soft Cheese, Soy Drinks, Soy Milk, Soy-based Desserts, Spoonable Yoghurt, Spreadable Processed Cheese, Spreadable Unprocessed Cheese, Unspreadable Processed Cheese.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Yoghurt market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

More Yogurt reports by Euromonitor International

Dairy Packaging - Turkey by Euromonitor International
Dairy Packaging in TurkeySmaller pack sizes increase their prevalence in a number of categories, including dairy only flavoured milk drinks, soy milk, and sour milk ...
Dairy Packaging - Mexico by Euromonitor International
Dairy Packaging in MexicoDairy is quite a mature category, where penetration is deeply tied to household income levels. In order to improve the dynamism of ...
Dairy Packaging - Spain by Euromonitor International
Dairy Packaging in SpainTraditionally, Spanish consumers have ranked value-for-money as the third most important factor when deciding the products to include in their shopping basket, ...
Dairy Packaging - Japan by Euromonitor International
Dairy Packaging in JapanRigid plastic continued to account for the largest share of off-trade unit volume sales in dairy packaging in 2013. Rigid plastic includes ...
See all reports like this >>

More Kenya Yogurt reports

Yoghurt and Sour Milk Products in Kenya by Euromonitor International
Yoghurt and Sour Milk Products in KenyaSour milk products continued to perform well in 2013 as it is perceived as healthier than other types of ...
Other Dairy in Kenya by Euromonitor International
Other Dairy in KenyaThis category remains negligible. Cream and coffee whiteners are the only two products available in other dairy in Kenya. Other categories such ...
Yoghurt And Sour Milk Drinks In Kenya by Euromonitor International
Yoghurt and sour milk drinks experienced a dampening supply, caused by drought conditions in the country. The further weakening of the shilling, as well as ...
See all reports like this >>



    Online Download  USD 900  
    Global Site License  USD 2,700  
US: 800.298.5699
Int'l: +1.240.747.3093

Share this report

    Other tasks

    Join Alert Me now!
    Receive bi-weekly email alerts on new market research

    Sign up today!