Consumers are even more willing to trade up to gourmet yoghurts with real fruit inclusions and innovative flavours as fruited spoonable yoghurt posts the highest growth in 2011, with 5% current value and retail volume growth driven by new product launches from National Foods and Regal Cream Products. The spoonable yoghurt category is characterised by high household penetration and a consumer willingness to explore new formats, recipes, brands and extensions.
Euromonitor International's Yoghurt and Sour Milk Drinks in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Chilled and Shelf Stable Desserts, Chilled Snacks, Coffee Whiteners, Condensed/Evaporated Milk, Cream, Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Fromage Frais and Quark, Milk, Powder Milk, Processed Cheese, Sour Milk Drinks, Soy Beverages, Unprocessed Cheese, Yoghurt.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Yoghurt and Sour Milk Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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