Writing instruments is in long-term decline in the UK. However, a new trend emerged in 2015 that could offer brighter prospects for some areas. The adult colouring trend was seen in a number of countries around the world, including the UK, with this trend fuelled by social media sites such as Facebook. There was growing adult interest in colouring in books, with many believing that colouring in can help relieve anxiety and stress or promote mindfulness. Popular books thus include titles such as...
Euromonitor International's Writing Instrumentsin United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Writing Instruments market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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