Writing instruments is a saturated category and continues to receive tough competition from the increasing rates of digitalisation in Sweden. Smart phones, tablets and ultrabooks are making traditional writing instruments obsolete, particularly so among the younger generations. Furthermore, Sweden is among the world leaders when it comes to using computers during formal education and in many schools, students are given their own computers for the year. It is however not only the younger generati...
Euromonitor International's Writing Instrumentsin Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Writing Instruments market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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