Romanian consumers seem content to stick with the classical writing instruments formats such as ball point pens, the category which accounts for the majority of value sales in writing instruments. In 2015, purchasing decision continued to be determined by unit prices, while there was a slight increase in demand for new styles of fountain pens and roller ball pens of higher quality. The increasing demand for crayons also suggests that when products seem attractive, demand for new products can be...
Euromonitor International's Writing Instrumentsin Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Writing Instruments market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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