In 2016, writing instruments recorded modest current value growth of 2%. Consumers are showing a stronger interest in high quality writing instruments. After the global economic crisis, a large number of Japanese companies stopped supplying writing instruments to employees, with many currently being required to purchase their own products to suit their own needs and preferences. Domestic manufacturers have been developing a range of innovative and more functional writing instruments to cater for...
Euromonitor International's Writing Instrumentsin Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Writing Instruments market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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