Women's Outerwear in Japan

Women’s outerwear continued to see a 0.4% volume decline in 2011, while the current value terms contraction was only 0.3% to stand at ¥2,828.1 billion. This performance represented an improvement on the -3% growth seen in 2010. The marginal value decline was attributed to an increase in unit prices due to the maturing fast fashion trends, consumer premiumisation to upgrade their garments through valued-added clothes with functionality such as cooling/warming on tops, jackets and coats, as well...

Euromonitor International's Women's Outerwear in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Women's Jeans, Women's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Women's Outerwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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