Italian consumers increasingly suffer from excess weight, with this linked to sedentary lifestyles, a shift away from home-prepared fresh food and population ageing. However, consumers are also increasingly taking a proactive approach to improving their long-term health, with this encouraging many to opt for weight management or supplement nutrition drinks. This trend is particularly strong among older consumers, with many being concerned about facing a miserable and unhealthy old age. There is...
Euromonitor International's Weight Management and Wellbeing in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Weight Management and Wellbeing market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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