Vitamins and Dietary Supplements in Ireland

Due to the recessionary conditions in Ireland, the key to sales is value for money. Cash-strapped Irish consumers continue to seek better value for money wherever possible. This has led to the continued increase in sales of multivitamin and multi-benefit combination products. The growing trend towards health maintenance and illness prevention has further increased sales as more consumers become better informed of the benefits of the various vitamins and dietary supplements available to them.

Euromonitor International's Vitamins and Dietary Supplements in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Child-Specific Vitamins and Dietary Supplements, Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Vitamins and Dietary Supplements market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.