Vitamins and dietary supplements held 22% value share of overall consumer health in 2015. This was initially the result of active advertising and promotion of vitamins. Another important factor is the appearance of local, cheaper and consequently more widely available vitamins and dietary supplements. With the introduction of universal insurance in Georgia, more and more people visit doctors who often prescribe them to use vitamins and dietary supplements.
Euromonitor International's Vitamins and Dietary Supplements in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Supplement Nutrition Drinks, Tonics and Bottled Nutritive Drinks, Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Vitamins and Dietary Supplements market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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