Vitamins and Dietary Supplements in Denmark

Euromonitor International
May 1, 2013
52 Pages - SKU: EP5044281
Countries covered: Denmark

Vitamins and Dietary Supplements in Denmark

Vitamins and dietary supplements grew by 1% in current value terms in 2012 to reach sales of DKr961 million. Consumer health awareness was at an all-time high at the end of the review period, which encouraged growth of the category, with sales of vitamins and dietary supplements at their peak. Product innovation and further product development also supported category growth. On the other hand, manufacturers’ price discounting of vitamins and dietary supplements partially offset value sales...

Euromonitor International's Vitamins and Dietary Supplements in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins and Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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