Vitamins and Dietary Supplements in Australia

Euromonitor International
April 30, 2014
39 Pages - SKU: EP5240580
Countries covered: Australia

Vitamins and Dietary Supplements in Australia

Krill oil was the fastest selling vitamin and dietary supplement in 2013, growing by 180% to reach a value of $201 million. Krill oil is seen as a superior replacement to fish oils, much as fish oils were seen as a superior replacement to glucosamine. Krill oil has not only captured some of fish oils’ sales, but has also driven growth in the first time market. Manufacturers have exploited this through a combination of aggressive marketing strategies and it being the platform for numerous new...

Euromonitor International's Vitamins and Dietary Supplements in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins and Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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