Video games software (digital) recorded very high growth in 2015 and it has come to represent the most important video games category in Italy. The most important trend seen in video games during the year is the fact that gamers now prefer to purchase their video games for their consoles online through Steam rather than purchasing physical games. Video games software (digital) saw a sharp increase in sales in 2015 as the current generation of static consoles is very well suited for digital gamin...
Euromonitor International's Video Games in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Video Games market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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