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| Countries covered: Italy The figures for 2010 further confirmed the slow but steady shift, especially among consumers who live in urban areas, towards choosing more prepared and frozen vegetables over fresh products. According to ISMEA (Istituto di Servizi per il Mercato Agricolo Alimentare), the packaged category recorded growth of 8% over the review period Euromonitor International's Vegetables in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2007-2011, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2016 illustrate how the market is set to change. Product coverage: Onion, Other Vegetables, Tomatoes. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report?
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