Countries covered: Brazil
Vacuum cleaners were previously mainly purchased by high-income consumers, due to their high unit prices. With rising purchasing power amongst socio-economic groups C, D and E, and more accessible products available, these income groups were able to afford smaller capacity vacuum cleaners. In 2011 the household penetration of vacuum cleaners was 28% in Brazil.
Euromonitor International's Vacuum Cleaners in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Air Purifiers, Blenders, Body Shavers, Breadmakers, Citrus Pressers, Coffee Machines, Coffee Mills, Convector Heaters, Cooling, Deep Fat Fryers, Dehumidifiers, Electric Blankets, Electric Fires, Electric Grills, Electric Steamers, Fan Heaters, Food and Meat Slicers, Food Processors, Freestanding Hobs, Grinders and Choppers, Hair Care Appliances, Humidifiers, Juice Extractors, Kettles, Mini Ovens, Mixers, Oil-filled Radiators, Oral Care Appliances, Other Air Treatment Products, Other Food Preparation Appliances, Other Heating Appliances, Other Personal Care Appliances, Other Small Cooking Appliances, Other Small Kitchen Appliances (Non-Cooking), Panel Heaters, Rice Cookers, Robotic Vacuum Cleaners, Rotisseries and Roasters, Sandwich Makers, Slow Cookers, Smoothie Makers, Standard Vacuum Cleaners, Toasters, Waffle Makers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Vacuum Cleaners market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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- VACUUM CLEANERS IN BRAZIL
- Euromonitor International
- January 2012
- LIST OF CONTENTS AND TABLES
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 1 Sales of Vacuum Cleaners by Category: Volume 2006-2011
- Table 2 Sales of Vacuum Cleaners by Category: Value 2006-2011
- Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2006-2011
- Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2006-2011
- Table 5 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2006-2011
- Table 6 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2006-2011
- Table 7 Company Shares of Vacuum Cleaners 2007-2011
- Table 8 Brand Shares of Vacuum Cleaners 2008-2011
- Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2011-2016
- Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2011-2016
- Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2011-2016
- Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2011-2016
- Executive Summary
- the Brazilian Government Announces A New Incentive in 2011
- Lg and Samsung Announce the Opening of New Units in Brazil
- Consumers Are Increasingly Interested in Value-added Products
- Internet Retailing Continues To Show Robust Growth
- Slower Growth in Consumer Appliances
- Key Trends and Developments
- Brazilian Government Adopts New Incentive To Promote Consumer Appliances
- Internet Retailers Face Problems in Meeting Increasing Consumer Demand
- Lg and Samsung Announce the Opening of New Facilities in Brazil
- Growing Investment in Added-value Products
- Market Indicators
- Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006-2011
- Table 14 Replacement Cycles of Consumer Appliances by Category 2007-2011
- Market Data
- Table 15 Sales of Consumer Appliances by Category: Volume 2006-2011
- Table 16 Sales of Consumer Appliances by Category: Value 2006-2011
- Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011
- Table 18 Sales of Consumer Appliances by Category: % Value Growth 2006-2011
- Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011
- Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011
- Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2006-2011
- Table 22 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2006-2011
- Table 23 Sales of Small Appliances by Category: Volume 2006-2011
- Table 24 Sales of Small Appliances by Category: Value 2006-2011
- Table 25 Sales of Small Appliances by Category: % Volume Growth 2006-2011
- Table 26 Sales of Small Appliances by Category: % Value Growth 2006-2011
- Table 27 Company Shares of Major Appliances 2007-2011
- Table 28 Brand Shares of Major Appliances 2008-2011
- Table 29 Company Shares of Small Appliances 2007-2011
- Table 30 Brand Shares of Small Appliances 2008-2011
- Table 31 Major Appliances by Distribution Format: % Breakdown 2006-2011
- Table 32 Small Appliances by Distribution Format: % Breakdown 2006-2011
- Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016
- Table 34 Forecast Sales of Consumer Appliances by Category: Value 2011-2016
- Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
- Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-2016
- Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2011-2016
- Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2011-2016
- Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2011-2016
- Table 40 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2011-2016
- Table 41 Forecast Sales of Small Appliances by Category: Volume 2011-2016
- Table 42 Forecast Sales of Small Appliances by Category: Value 2011-2016
- Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016
- Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016
- Definitions
- Sources
- Summary 1 Research Sources
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