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Unilever Group in Hot Drinks (World)

46 Pages Euromonitor International June 26, 2015 SKU: EP5613545

Unilever Group in Hot Drinks (World)

Unilever’s hot drinks business is focused on tea, in which it continues to lead the global market comfortably. Present only in coffee in India, Unilever could consider exploring other opportunities in ASEAN. Expansion via T2 and Tea Fusion gave Unilever a new avenue to grow the premium category, despite challenges from companies like Teekanne and Starbucks. With the influx of healthy beverages, tea companies are looking to market premium tea concepts to attract consumers and drive value growth.

Euromonitor International’s Unilever Group in Hot Drinks (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Hot Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Unilever Group in Hot Drinks (World)

Euromonitor International
June 26, 2015

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