Toys and Games: Trends, Developments and Prospects

Traditional toys and games recorded another year of global growth in 2010, continuing to resist the climate of economic uncertainty. At the same time, the decline in video games was extended for the second consecutive year. This briefing analyses the shifting dynamics of the toys and games, including a gradual shift in retailing to modern channels and internet, the success of brand extension strategies, and the realities of finding growth in emerging markets.

Euromonitor International's Toys and Games: Trends, Developments and Prospects global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.