The review period saw an increased focus on the potentially harmful effects of certain toilet care products on the environment and consumer health. In 2013, for example, Reckitt Benckiser’s Harpic toilet liquid was criticised for containing very high amounts of chlorine, which may harm water systems and consumer health. This drove many Danish consumers to look for greener alternatives to conventional toilet care products.
Euromonitor International's Toilet Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Toilet Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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