Despite positive growth, the performance of tissue and hygiene in 2015 was weaker than over the review period due to a poor economy which negatively impacted consumer spending power. A fall in government revenue due to a heavy decline in the price of crude oil, Nigeria’s main export product, led to the late or no payment of salaries of government employees and a devaluation of the local currency. Nevertheless, tissue and hygiene showed that it is more recession proof than many other consumer...
Euromonitor International's Tissue and Hygiene in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Tissue and Hygiene market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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