Thomas Cook has continued its transformation in 2015 after the severe financial difficulties it faced in 2011. 2015 saw a return to profitability, particularly in the UK and Northern Europe, but Germany and Eastern Europe continue to struggle. The company has focused on developing a differentiated product offer, on strengthening its core brand, and on implementing a multichannel distribution model where the online and mobile channels play a key role in terms of both sales and customer service...
Euromonitor International’s Thomas Cook Group PLC in Travel ( World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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