Over the review period, off-trade volume sales of black tea fluctuated dramatically, with sharp decline at the start of the review period being followed by a return to growth from 2013. However, for the third consecutive year in 2015, black tea saw sales growth. After the bad performances of 2011 and 2012, as many consumers switched to other options, reduced consumption or even stopped drinking tea, many returned to purchasing black tea, fuelling sales growth.
Euromonitor International's Tea in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Tea market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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