Tea performed well in 2015 both in retail value and volume terms. Increasing health consciousness among Hungarian consumers drove demand, supported by the improving economy and growing disposable incomes. New product launches and frequent special offers by manufacturers helped to drive sales, especially within fruit/herbal tea. Sales of black tea continued to decline in retail volume terms but the growth in fruit/herbal tea and green tea resulted in overall positive retail volume growth. Tea...
Euromonitor International's Tea in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Tea market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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