Tea in Finland
After a few years of stagnation, tea in Finland had 2% current value growth in 2014. Tea is gaining popularity as a healthy, trendy and sophisticated hot drink and particularly women and the younger generation aged 17-30 is switching from coffee to tea due to the latter’s numerous health benefits. One third of Finns increased their tea consumption during 2014. The prolonged financial difficulties and weak purchasing power steered consumers to the cheaper brands: the majority of Finns prioritise...
Euromonitor International's Tea in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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