Many of the people within the 60+ age group are pensioners but, like the boomers, segments of this age group have significant spending power. Convenience products, travel and housing are all feeling the benefits of this group’s spending power. Euromonitor International's new report. The Swing Generation: Marketing to the Over 65s examines how changing consumption habits of the 60+ generation will shape consumermarkets to 2010.
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- 1. EXECUTIVE SUMMARY
- 1.1 Drivers
- Summary 1 Opportunities and Challenges of Marketing to Over 65s in 2006
- 1.2 Demographic Trends
- Chart 1 Leading Countries by Number of People Aged 65+, and % Growth 2000/2005
- 1.3 Impact on Consumer Markets
- Chart 2 Global Sales of Products Relevant to Over 65s 2001-2006
- 1.4 Future Trends
- Chart 3 Forecast Growth in Products Relevant to Over 65s 2006/2011
- 2. INTRODUCTION
- 2.1 Definition of Swing
- 2.2 The Swing Profile
- 3. DRIVERS
- 3.1 Spending Power
- Table 1 Average Gross Income by 50+ Age Groups in Major Markets 2005
- 3.2 Retirement and Pensions
- Table 2 HSBC Global Survey Results on Attitudes Towards Retirement 2006
- 3.3 Health Issues
- 3.4 Living Trends
- 3.5 Eating Habits
- 3.6 Travel
- 3.7 Attitude to Technology
- 3.8 Hobbies
- 3.9 Marketing to Over 65s
- 4. DEMOGRAPHICS
- 4.1 Global Trends
- Table 3 Over 65s Population by Age Group 2000-2005
- 4.2 Regional Trends
- Chart 4 Over 65s Population by Region 2005
- Chart 5 % Growth in the Over 65s Population by Region 2000/2005
- Table 4 Over 65s by Age Group and by Region 2005
- 4.3 Country Trends
- Table 5 Number of Over 65s by Country 2000/2005
- Table 6 Proportion of Over 65s by Country 2000-2005
- Table 7 Over 65s by Age Group and by Country 2005
- 4.4 Life Expectancy
- Table 8 Life Expectancy vs Healthy Life Expectancy in Selected Markets 2005
- 5. IMPACT ON CONSUMER MARKETS
- 5.1 Food
- Table 9 Global Sales in Relevant Food Sectors 2001-2006
- 5.2 Cosmetics and Toiletries
- Table 10 Global Sales in Cosmetics and Toiletries Sectors 2001-2006
- 5.3 OTC
- Table 11 Global Sales in Relevant Healthcare Sectors 2001-2006
- Chart 6 Sales of Dietary Supplements by Type 2006
- 5.4 Incontinence Products
- Chart 7 The Global Market For Incontinence Products 2001-2006
- 5.5 Retail Trends
- 6. SHIFTS IN MAJOR MARKETS
- 6.1 Brazil
- Table 12 Brazil: Over 65s Population Trends 2000-2005
- Chart 8 Brazil: Sales of Relevant Products 2001/2006
- 6.2 China
- Table 13 China: Over 65s Population Trends 2000-2005
- Chart 9 China: Sales of Relevant Products 2001/2006
- 6.3 France
- Table 14 France: Over 65s Population Trends 2000-2005
- Chart 10 France: Sales of Relevant Products 2001/2006
- 6.4 Germany
- Table 15 Germany: Over 65s Population Trends 2000-2005
- Chart 11 Germany: Sales of Relevant Products 2001/2006
- 6.5 Italy
- Table 16 Italy: Over 65s Population Trends 2000-2005
- Chart 12 Italy: Sales of Relevant Products 2001/2006
- 6.6 Japan
- Table 17 Japan: Over 65s Population Growth 2000-2005
- Chart 13 Japan: Sales of Relevant Products 2001/2006
- 6.7 UK
- Table 18 UK: Over 65s Population Growth 2000-2005
- Chart 14 UK: Sales of Relevant Products 2001/2006
- 6.8 US
- Table 19 US: Over 65s Population Trends 2000-2005
- Chart 15 US: Sales of Relevant Products 2001/2006
- 7. FUTURE TRENDS
- 7.1 Trends to Watch
- 7.2 Forecast Demographic Trends
- Table 20 Forecast Top 30 Countries by Number of Over 65s 2005/2010
- Table 21 Forecast Top 30 Markets by Proportion of Over 65s 2005/2010
- 7.3 Forecast Sector Trends
- Table 22 Forecast Sales in Selected Relevant Sectors 2006-2011
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