One of the new surface care products launched by Henkel Soad in Israel during 2015 involves a significant technological improvement in the category: concentrated floor cleaners. Floor cleaners are usually sold in 2-litre or, in some cases, 4-litre bottles, while Henkel Soad's new Sod Brilliant product is sold in a 1.25-litre bottle. This trend is evident in the laundry care category as well as consumers are increasingly shifting towards concentrated products as apartments in Israel are becoming...
Euromonitor International's Surface Care in Israel market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Surface Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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