During 2015, value sales of sun care increased by 7% to reach GTQ45 million. Sun care sales remain limited in Guatemala despite the country’s tropical weather and the strong sun exposure to the sun among the country’s population. This is the result of low awareness about the harmful effects of the sun’s UV rays. Additionally, high prices are a barrier to the stronger performance of the category as sun care products are unaffordable for the majority of the Guatemalan population.
Euromonitor International's Sun Care in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Sun Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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