Store cards in circulation and their value are declining in Sweden. There is a clear shift away from store cards towards co-branded credit cards. It is increasingly common for Swedish retailers to offer co-branded debit and credit cards. This was clearly shown in the decline in the of number of store cards in circulation of 8% in 2015. An example of this trend is the activities of the forecourt retailer Preem, which expanded and extended its loyalty bonus scheme to encompass any consumer who...
Euromonitor International's Store Card Transactions in Sweden report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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