Whilst starchy roots suffered a bad year overall in 2015 in the UK due to the dip in the popularity of the category behemoth potatoes, there were positive performances in the other starchy roots categories, most notably sweet potatoes. This was brought about by the continued trend among UK consumers to change their habits towards consumption of healthier fresh meals. This made sweet potatoes and other roots such as beetroot the perfect alternative for consumers to reduce calorie and increase...
Euromonitor International's Starchy Roots in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2011-2015, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Cassava, Other Roots, Potatoes, Sweet Potatoes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Starchy Roots market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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