Spreads in Saudi Arabia

The two main trends in spreads towards the end of the review period were health and luxury. Health concerns typically hindered sales, with consumers becoming more concerned about the quantity of fat and sugar in their diets as they sought to lose weight. This trend particularly hindered jams and preserves and nut-based spreads, although the latter product area benefited from the launch of Basamh Marketing’s Goody Light in January 2011.

Euromonitor International's Spreads in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut-based Spreads, Yeast-based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spreads market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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